Product Marketing Manager

KEY RESPONSIBILITIES

Product Marketing Planning and Execution

• Craft strategic marketing plans to drive awareness, engagement, and adoption of HOPCo’s offerings.
• Develop and articulate compelling product narratives and value propositions for HOPCo’s solutions.
• Create sales tools, presentations, and materials tailored to internal and external stakeholders.
• Design and execute external marketing campaigns targeting business decision-makers, as well as strategies to engage patients and health plan members.

Content Development & Communication

• Exhibit strong writing skills to create product narratives, marketing content, and sales tools.
• Tailor content into multiple formats, such as presentations, web copy, email campaigns, white papers, and event collateral, based on audience needs.
• Collaborate with internal teams to develop website and microsite content, ensuring clarity, consistency, and alignment with digital marketing strategies.
• Support event preparation and execution, showcasing HOPCo’s solutions at conferences, meetings and focus groups.

Data-Driven Decision-Making

• Establish and track KPIs across initiatives and tactics, providing actionable insights to measure marketing performance.
• Analyze ROI and effectiveness of campaigns and marketing efforts, sharing regular updates with leadership.

Collaboration & Stakeholder Engagement

• Serve as a key liaison between marketing, product development, and sales teams.
• Maintain clear, consistent communication with internal stakeholders, including the SVP of Marketing.
• Interface with external stakeholders, including clients, partners, and vendors, to ensure successful execution of initiatives.
• Work closely with the broader marketing team (communications, branding, and digital marketing) to ensure alignment and synergy across campaigns.
• Drive collaboration across teams to maintain consistency in messaging, strategy execution, and customer engagement.

EDUCATION

• Bachelor’s degree in marketing, Business, Communications, or a related field (Master’s degree is a plus but not required).

EXPERIENCE

• Minimum of 3-5 years in product marketing, preferably within healthcare or technology sectors.

REQUIRED SKILLS

• Proficiency in Microsoft Office, especially PowerPoint (advanced level).
• Strong writing and storytelling abilities, with experience converting content into different formats for diverse audiences.
• Experience in digital marketing, including website and microsite content development.
• Strategic planning, organizational, and project management expertise.
• Analytical mindset with the ability to establish and track KPIs across initiatives.
• Excellent interpersonal and communication skills for collaboration with internal and external stakeholders.
• Self-starter with a proactive attitude, able to balance autonomy with regular updates to leadership.
• Problem-solver with a growth mindset and adaptability to shifting priorities.

KNOWLEDGE

• Strong understanding and application of product marketing principles.
• Strong computer literacy skills including Microsoft Office, Excel, PowerPoint, etc.
• Masterful written and verbal communication skills across a variety of channels and formats.
• Experience with CRM platforms and digital marketing tools.

ABILITIES

• Proven ability to craft clear and concise messages for a variety of audiences.

• Critical thinking and problem-solving.
• Ability to create and manage multiple projects simultaneously and meet deadlines in a demanding environment.
• Motivate and empower team members, creating a positive and productive work environment.

• Strong interpersonal and collaboration skills, with the ability to work effectively with cross-functional teams.

ENVIRONMENTAL WORKING CONDITIONS

• Cubicle working space with desk, computer, monitor and access to printers.
• Shared working environment with clinical and non-clinical departments.

PHYSICAL/MENTAL DEMANDS

• Ability to sit at a desk and work on a computer for prolonged periods.
• Be able to focus on tasks to meet deadlines.
• Must be able to lift at least 20 pounds on occasion.

ORGANIZATIONAL REQUIREMENTS

• HOPCo Mission, Vision and Values must be acknowledged and adhered to

This description is intended to provide only basic guidelines for meeting job requirements. Responsibilities, knowledge, skills, abilities and working conditions may change as needs evolve.