What are the responsibilities and job description for the Senior Marketing Coordinator position at HOPCo?
Join our Team at Premier Orthopaedics!
Title: Senior Marketing Coordinator
Location: Newtown Square, King of Prussia, PA
Schedule: Full-time. Hybrid, Day shift.
About Us:
Premier is a leading orthopedic practice committed to diagnosing and treating a wide range of orthopedic injuries and conditions. We operate in over 50 locations and have more than 70 physicians dedicated to providing exceptional care across the Greater Philadelphia area. With a team of nearly 1,000 employees, we thrive in a supportive environment that prioritizes collaboration and patient satisfaction.
What We Offer:
- Comprehensive Benefits: Enjoy medical, vision, and dental plans, 100% employer-paid life insurance, and a generous 401(k) match.
- Work-Life Balance: Generous paid sick and vacation time, plus 7 paid holidays each year.
- Flexible Work Hours: Embrace a hybrid work schedule that supports your lifestyle.
- Career Growth: Excellent opportunities for professional development and advancement.
- Employee Rewards: Participate in our employee referral reward program and celebrate your contributions.
ESSENTIAL FUNCTIONS
- Strategic Planning & Execution
- Work with Marketing Director to develop and implement comprehensive marketing strategies to achieve business objectives.
- Collaborate with cross-functional teams with the company to ensure alignment with broader business goals.
- Represent marketing, branding and communications, and related projects by collaborating with key external stakeholders to develop and coordinate marketing project management plans, execution plans, task lists, calendars, and timelines;
- Campaign Management
- With the direction of the Marketing Director, manage multi-channel marketing campaigns, including digital, social media, email, and content marketing.Create and manage campaign timelines, budgets, and deliverables.
- Manages the development, production, and distribution of promotional and collateral materials to support co-management marketing programs;
- Assists in establishing and maintaining consistent corporate image throughout service lines, promotional materials, and events
- Assists and sometimes leads planning and coordination of events related to referring provider offices throughout Premier and Philadelphia Hand to Shoulder Center
- Content & Branding
- Ensure consistent brand messaging and visual identity across all marketing channels.
- Oversee the creation of compelling marketing materials, including blogs, videos, presentations, and advertisements.
- Works in conjunction with Director of Marketing to ensure appropriate content that is relevant to the audiences on Premier and Philadelphia Hand to Shoulder Center Internet sites;
- Data Analysis & Optimization
- Communicate with vendor and report on key performance metrics for campaigns and initiatives.
- Use insights to optimize campaign performance and recommend data-driven improvements.
- Collaborate with compliance and operations to ensure guidelines and processes are managed appropriately and effectively;
- Market Research & Insights
- Conduct competitive analysis and stay updated on industry trends.
- Identify target audience insights to inform marketing strategies
- Executes marketing programs to achieve stated objectives regarding revenue, profitability, and market share;
QUALIFICATIONS:
- Bachelor’s degree in communications, marketing, project management, or related field required.
- 3-5 years of healthcare background/marketing experience required.
- Business and management principles involved in strategic planning, leadership, and marketing initiatives.
- Extremely organized and efficient work style, attention to detail, and ability to work under pressure and adhere to deadlines are a must.
- Effective communicator and writer, and strong project management/priority management.
- Proficiency in Word, Excel, PowerPoint, Adobe Acrobat, Website Content Management, graph, and chart design.
- Ability to set priorities concerning multiple projects and requests.
- Ability to interact with staff, management, providers, community partners, and referring physicians.
- Ability to identify issues and recommend solutions, organize and analyze information.
