What are the responsibilities and job description for the MARKETING SPECIALIST position at Hope Credit Union?
Title : Marketing Specialist
Department :
Marketing & Communications
Reports To :
Vice President, Marketing and Communications
Supervises : N / A
Job Classification : Exempt, Full-time
About HOPE
Recognized as one of the nation's leading community development financial institutions in the nation, HOPE exists to expand access to financial services and engage in advocacy to mitigate the extent to which factors such as race, gender, birthplace and wealth limit one's ability to prosper. Since 1994, HOPE has invested billions of dollars that have benefitted more than 3 million people in Alabama, Arkansas, Louisiana, Mississippi, Tennessee and nationwide. This work has supported small business owners struggling to gain access to capital, families seeking to own homes and individuals looking for a better way to manage their hard-earned money with a financial institution they can trust. This work has not gone unrecognized. In 2022, HOPE was named one of Fast Company's 10 most innovative companies reflecting current events. The recognition honors companies for innovative work on the most pressing issues of the day including COVID-19 response, the climate crisis, and economic inequality. In 2023, HOPE launched the largest marketing campaign since its inception, Hope Makes It Happen and won 13 Telly Awards, which recognizes the most creative and impactful advertising campaign in the country. Join an award-winning team of seasoned Marketing professionals.
Job Summary
The Marketing Specialist is responsible for providing key support for developing and implementing a comprehensive marketing and communications strategy. This position is located in the Jackson, MS corporate office.
Primary and Essential FunctionsImplements and supports marketing initiatives and special projects including advertising, communications, media relations, public relations, and website materials.Assists with the management of marketing plans, timelines, promotional recaps, creative briefs, project recommendations, and presentations.Participates in regular strategy meetings and supports new programs and initiatives.Assists with corporate communications including writing and editing monthly and quarterly newsletters, email blast to stakeholdersResponsible for producing promotional literature, and effectively articulating organization and program messages.Supports operational, content, and research activities in the Marketing Customer Information File System (MCIF).Provides support for public relations and communications opportunities and activities.Reviews various marketing materials and makes recommended edits.Assists field offices staff with marketing project requests.Secondary Functions
Performs general administrative duties such as attending meetings, report production, etc.Plans and coordinates special events, maximizing sponsorship opportunities.Keeps staff, management and appropriate partners informed of marketing and communications strategies and activities. Works with staff to gather appropriate input on campaign developmentAssists with market research activities in order to keep abreast of changing financial, technological, and demographic factors, and to support product development and modification.Supports special projects requiring special skills and knowledge such as signage, facilities management, logistical support, requests for information, promotional items, and advertising opportunities.Regulatory Compliance Requirements
Must comply with provisions of the Bank Secrecy Act (BSA)Must comply with all provisions of the Privacy of Consumer Financial Information regulationsMust comply with all provisions of the Right to Financial Privacy Protection ActMust comply with all provisions of the Children's Online Privacy Protection ActAccountability for Business Results
Loan InquiriesMembership GrowthDeposit GrowthSpecified Authority Level
Limited approval of specific marketing itemsSkills
Excellent written and oral communication skillsAbility to interact professionally with diverse internal and external clientsComfortable and effective speaker in front of large groups of peopleAbility to plan and execute projects independentlyStrong attention to detailAbility to manage and prioritize multiple tasks.Proficient in Microsoft Office, graphics, personal computers, and related peripheralsBackground in Adobe Creative Cloud Suite (InDesign, Illustrator, Photoshop, Premier, Etc.)Familiarity with marketing and communications concepts, terminology, and practicesBilingual (Spanish)Desired Qualifications
Bachelor's degree or higher in communications, marketing, journalism, public relations or related field.Three to five years of experience in marketing with an understanding of financial institution / banking or non-profit industriesExperience with Marketing Customer Information File (MCIF) systemsGrowth orientationExceptional knowledge of current marketing techniques and platformsTrack record of collaboration and working well within teamsPhysical Demands
Employee is regularly required to sit, stand and walkEmployee will use hands to finger, handle or feel, reach with hands and arms, and talk or hearEmployee must regularly lift and / or move up to 30 pounds and frequently lift and / or move up to 125 poundsReasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.Work Environment
Employee spends the majority of time in office environment, generally accessible to the public, customers, and potential customersNoise level in the work environment is usually moderateReasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Equal Opportunity Employer / Protected Veterans / Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)
