What are the responsibilities and job description for the Director of Marketing and Development position at HOPE Ministries / The Way To Work?
Director of Marketing and Development
Baton Rouge, LA | Full-Time
Are you a dynamic leader passionate about marketing, fundraising, and making a real impact? Do you believe in the power of workforce development and supportive services to transform lives? HOPE Ministries seeks a Director of Marketing and Development to elevate our brand, expand our donor base, and strengthen community engagement to support our life-changing programs.
About HOPE Ministries
At HOPE Ministries, our mission is to prevent homelessness and promote self-sufficiency and dignity. We work with individuals and families in the Baton Rouge and New Roads areas experiencing poverty, offering innovative workforce development, education, and essential support services that create lasting change.
Our core programs/initiatives include:
The Way to Work (TWTW) – A nationally recognized workforce development program that equips individuals with the skills, training, and support they need to secure stable, living-wage employment.
The Client Choice Food Pantry (CCFP) – A dignified, grocery store-style food pantry that provides fresh, nutritious food to families in crisis while helping them develop long-term stability plans.
SKILLED BR – A shared online collaborative platform that brings together employers, service providers, and education providers that breaks down silos in workforce development. By fostering seamless coordination, SKILLED BR helps fill the skills gap by connecting individuals facing employment barriers—with the training, education, job opportunities, and support services they need to achieve sustainable careers.
RISE (Reaching Individual Success through Employment) – A workforce initiative offering online and in-person educational opportunities in high-demand fields such as plumbing, electrical, HVAC, CDL, and various medical certifications to help individuals gain industry-recognized credentials and secure well-paying jobs.
About the Role
As the Director of Marketing and Development, you will lead efforts to increase awareness, grow financial support, and strengthen relationships with donors, corporate partners, and the community. You will oversee fundraising, marketing, communications, and event planning, ensuring HOPE Ministries has the resources needed to expand its impact.
Key Responsibilities
- Develop and execute a strategic marketing and fundraising plan to increase financial support and program visibility.
- Lead brand messaging and ensure compelling storytelling across digital, print, social media, and traditional media.
- Cultivate relationships with donors, corporate sponsors, and community partners to grow financial support.
- Manage donor relations, including stewardship, major gifts, grant writing, and CRM/database management.
- Plan and execute fundraising events that engage supporters and elevate HOPE’s mission.
- Work with leadership to effectively communicate program impact, sharing real success stories that inspire action.
- Oversee marketing campaigns and initiatives to increase participation in The Way to Work and the Client Choice Food Pantry.
Who You Are
- A mission-driven leader who believes in equipping people to build better futures.
- A strategic and creative thinker with a track record of success in fundraising, donor development, and marketing.
- An exceptional communicator with strong writing and storytelling skills.
- A relationship-builder who can connect with donors, corporate sponsors, and the Baton Rouge and New Roads communities.
- A data-driven decision-maker who understands fundraising trends, CRM systems, and donor engagement strategies.
Qualifications
- Bachelor’s degree in Marketing, Communications, Nonprofit Management, or a related field.
- 5 years of experience in marketing, fundraising, or nonprofit development.
- Proven success in securing corporate sponsorships, grants, and major gifts.
- Experience in event planning, donor stewardship, and digital marketing.
- Strong understanding of fundraising CRM systems and social media management tools.
Why Join HOPE Ministries?
- Make a real impact by helping individuals and families break the cycle of poverty.
- Join a passionate, innovative team dedicated to social change.
- Lead a department with opportunities to shape strategic direction and innovation.
- Competitive salary and comprehensive benefits package.
How to Apply
We want to hear from you if you’re ready to use your marketing and fundraising expertise to drive meaningful change! Apply today by submitting your resume and a cover letter detailing your passion for HOPE’s mission and your experience in nonprofit marketing and development to hiring@hopebr.org
Join us in building a stronger, more self-sufficient Baton Rouge!
Job Type: Full-time
Pay: From $58,000.00 per year
Benefits:
- Dental insurance
- Health insurance
- Paid time off
- Retirement plan
- Vision insurance
Schedule:
- Monday to Friday
Work Location: In person
Salary : $58,000
