What are the responsibilities and job description for the Marketing Acquisition Strategist position at Horace Mann?
Pay Range: $67,300.00 - $105,700.00
Salary is commensurate to experience, location, etc.
Horace Mann is a purpose-driven company that is passionate about educators. Step into an opportunity where you can bring your expertise developing and executing marketing campaigns aimed at acquiring new clients. As a Marketing Acquisition Strategist, you will utilize various marketing channels and tactics, such as digital advertising, eMail marketing, contextual marketing, and other acquisition-focused levers, to drive growth and expand the customer base for Horace Mann.
Key Areas of Impact Include:
- Manage the end-to-end marketing process using tactics such as, email, direct mail, social, digital, partnership, and/or other emerging acquisition marketing tactics
- Ideate, design, create, deploy, and measure marketing outreach programs
- Create brand awareness and efficiently drive high-quality leads at an economical cost resulting in high Lifetime Value
- Manage and optimize always on acquisition marketing campaigns
- Monitor, measure, and socialize campaign performance
- Partner with external marketing agencies and platforms
- Ensure compliance with brand guidelines and external regulations
- Partner with business partners and stakeholders to ensure their marketing acquisition needs are met
- Conduct user testing and focus groups to develop user centric marketing campaigns and capture the voice of the prospect and customer
You’ll be a great fit if you are:
- A creative thinker with the ability to identify new ways of generating leads and building brand awareness
- A dynamic marketer who can manage the end-to-end marketing process including creative and copy
- Passionate about helping and attracting more educators
- Versatile with the ability to work across multiple marketing verticals including digital, social, email, and direct mail
- Proficient with digital marketing tools and capabilities such as geofencing and contextual marketing
- A data driven and customer centric thinker
- Experienced using a test and learn approach, moving fast, and adjusting the approach based on objective results
Minimum Requirements:
- 6 years in acquisition marketing with experience in design, creative, and messaging
- Bachelor's Degree required, advanced degree preferred
- Ability to manage the end-to-end process of a marketing campaign from ideation, design, copy, creative deployment, measurement, and optimization
- Exceptional verbal and written communication skills to internal and external audiences
- Strong data and analytics capabilities with experience A/B testing and measuring marketing performance
- Aware of emerging trends impacting the marketing space
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Salary : $67,300 - $105,700
