What are the responsibilities and job description for the Website and Digital Media Assistant position at Horizon Bank?
Job Overview
Primarily responsible for a wide range of administrative website tasks such as maintaining, updating, and ensuring site functionality and responsiveness; set up tracking for web performance metrics and regularly providing reports for analyses. Work within a team to assist in the execution and tracking of digital marketing tactics such as email, landing pages, lead generation forms, online banner ads, etc. This position requires basic knowledge of Content Management Systems, basic HTML skills, SEO familiarity, and utilizing Google Analytics, LookerStudio and Google Search Console.
Principal Accountabilities
Represent Horizon by providing customer service to advisors within assigned responsibilities in a courteous, professional manner. Accountable for adherence to compliance standards including Bank Secrecy (BSA), Advertising Compliance, Cyber Security and quality and timeliness of all assigned tasks. Actively protect confidentiality of customer and account information. Demonstrate Horizon Bank's commitment to the communities we serve through involvement in local organizations and events.
Duties
- Manage and update website content to ensure the site remains current and up-to-date. This includes bank sponsored micro sites.
- Complete a yearly audit of website content.
- Manage the email platform and implement email strategies.
- Maintain digital onboarding platform to support automated communications.
- Administer and track all direct mail e-marketing and digital campaigns.
- Assist with search engine optimization for website(s)
- Utilize Google Analytics to maintain tracking and tags are setup to provide insights and reporting.
- Prepare website traffic and leads reports.
- Prepare digital campaign results reporting.
- Prepare customer satisfaction feedback benchmark reporting.
- Report suspicious transactions or unusual occurrences to supervisor; Conduct and document periodic risk reviews and run reports as needed.
- Perform all work in compliance with established regulations, policies, Standard Operating Procedures (SOPs) and instructions.
- Maintain customer confidence and protect bank operations by keeping information private and confidential.
- Participate in ongoing skill, compliance, product, market, risk management and security training as required for the position and apply knowledge in performance of daily tasks.
- Other duties as assigned.
Qualifications & Skills
Core Competencies
Physical Requirements
Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions in compliance with the Americans with Disabilities Act (ADA)
Physical Demand : Percentage of Time :
Communicate with customers, advisors, vendors and managers regarding banking transactions and issues. Able to exchange accurate information with others.
90-100%
Able to verify authenticity of financial instruments, forms, documents and signatures. Able to verify identity of customers, vendors and service providers. Able to observe actions of others to ensure safety and security of the facility.
90-100%
Able to grasp, move and sort forms and papers.
90-100%
Constantly operate a computer and other office machinery such as calculator, copy machine, fax machine, scanner, printer and telephone
90-100%
Able to remain stationary at a desk for long periods of time
75-100%
Regularly move about the office to access file cabinets, storage drawers and various office equipment
75-100%
Occasionally position self to reach heights between floor and 6'
Travel to other branch locations
Horizon Bank is a proud EOE | Vets | Disabled Employer.
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