What are the responsibilities and job description for the Horizon Two Labs is hiring: Visual Designer in Columbus position at Horizon Two Labs?
Content Summary : Visual Designer at Columbus, for Horizon Two Labs
Horizon Two Labs is looking for a designer who will develop a financial services brand from the ground-up. This person would ideally be a digital design expert with experience producing brand guides that include typography, color, imagery, voice, and logos that are consistent across the board. The brand designer will work closely with the product team at Horizon Two Labs to construct a brand story that ties closely to the mission and vision of the newly formed financial services company.
Horizon Two Labs (H2L) is a venture studio that (co-)conceives, develops and operates startups. We partner with founders and large enterprises to form joint ventures that leverage the expertise, resources, and intellectual property of our partners with the design & technical chops and go-to-market execution and entrepreneurism of the studio.
Currently, H2L builds fintech startups and online marketplaces.
Responsibilities :
- Conduct brand and competitive market research
- Gain a deep understanding of customer needs and pains
- Translate research into user journeys that inform design decisions
- Create conceptual mockups that provide a clear and unique visual direction
- Design wireframes and prototypes based on market validation feedback
- Develop user experiences with sitemaps, information architecture, content requirements, and navigation
- Provide guidance for compelling brand stories
- Build a holistic brand guide with a logo, color palette, typography, imagery, and voice
- Regularly present design decisions and conceptual direction with internal team
Requirements :
Nice-to-Haves :
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