What are the responsibilities and job description for the Marketing Associate - Alcatraz Cruises position at Hornblower Cruises and Events?
Salary: $28 / hour; full benefits package with $0 employee-paid premiums
Hornblower is seeking a Marketing Associate for our Alcatraz Cruises operation in San Francisco.
About You:
This person will be adaptable, dynamic, and embody Hornblower's RESPECT Service System.
About the Opportunity:
The Marketing Associate position provides administrative support to Alcatraz City Cruises' Sales & Marketing, department, supports initiatives through digital and communications channels, including social media, website, email marketing, and media relations. They will drive social media growth, produce engaging short-form video content, and support key marketing initiatives. The Associate will also support departmental organization, task tracking, and digital communications.
Essential Duties & Responsibilities:
- Create high-quality social media content, including posts, short-form videos, Instagram Reels, TikToks, and YouTube Shorts.
- Capture, edit, and publish photo and video content that drives engagement and strengthens the brand story.
- Manage a comprehensive social media calendar across Instagram, Facebook, LinkedIn, X, and TikTok using Sprout Social.
- Track content performance and provide monthly social media reports with platform analytics, growth updates, and actionable insights.
- Actively develop strategies to grow and engage our social media audiences across all platforms.
- Monitor online reviews, comments, and social messages to maintain a strong digital presence and positive community engagement.
- Research and apply social media trends to keep content fresh, engaging, and aligned with audience interests.
- Assist with the development of marketing materials, campaign promotions, partnerships, and community collaborations.
- Maintain and organize in-house photo and video asset libraries for marketing and PR use.
- Monitor and manage the Marketing departmental calendar and task lists to keep projects on track and on schedule.
- Support internal communications such as blogs, newsletters, crew announcements, and special project coordination.
- Handle administrative support tasks such as invoice processing, vendor tracking, and basic office management for the Marketing Department.
- Additional job duties as assigned.
Requirements & Qualifications:
- Proven experience in social media content creation, including short-form video (Reels, TikTok, YouTube Shorts).
- Proficiency in video shooting, editing, and basic photography.
- Strong understanding of social media algorithms, platform best practices, and audience growth strategies.
- Experience with Sprout Social or other social media management and analytics tools.
- Proficiency in Adobe Photoshop (Illustrator and Premiere Pro skills are a plus).
- Comfortable analyzing data and producing monthly performance reports.
- Excellent writing and storytelling skills with a strong sense of brand voice.
- Organized, detail-oriented, and able to manage multiple projects and deadlines simultaneously.
- Experience in marketing, tourism, attractions, or hospitality industries preferred but not required.
- Familiarity with Microsoft Office Suite (Word, Excel, Outlook, PowerPoint).
- High school diploma or equivalent.
About Us:
Hornblower's passion is to provide amazing experiences on land and water. Our 40-year success through organic growth and acquisitions has resulted in a portfolio of over 25 brands that welcome upwards of 30 million guests/riders annually. If you're an enthusiastic team player who thrives in an environment where communication, creativity, and cooperation are encouraged, this may just be the opportunity for you.
The RESPECT Service System embodies Hornblower's mission, vision, values and operating principles. By creating a company culture that puts RESPECT at its core, we believe it will drive us to achieve our goal of becoming a Global Experiences and Transportation Leader.
The Company is proud to be an Equal Employment Opportunity and Affirmative Action employer. We prohibit discrimination and harassment against any applicants or employees based upon their race, color, religion, national origin, sex, age, sexual orientation, gender identity or expression, mental or physical disability, status as a protected veteran, or other characteristics prohibited by applicable law.
Additionally, we encourage all qualified applicants including those with past arrest or conviction records to apply. The Company participates in the E-Verify program in certain locations.
We encourage qualified applicants with arrest and conviction records to apply.
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
Hornblower is proud to be an Equal Employment Opportunity and Affirmative Action employer. We prohibit discrimination and or/harassment of any type, including but not limited to discrimination and or harassment based upon race, religion, religious creed, color, national origin, ancestry, citizenship, sex, sexual orientation, gender, gender identity, gender expression, age, pregnancy or relation medical conditions, childbirth, breastfeeding, parental status, veteran and/or military statue, disability (physical or mental) medical condition, genetic information or characteristics, political affiliation, domestic violence survivor status, marital status, or other characteristics prohibited by federal, state, or local law. Additionally, Hornblower participates in the E-Verify program in certain locations.
Salary : $28
