What are the responsibilities and job description for the Digital Marketing Manager, Paid Media position at Hornblower?
City Experiences is seeking a Digital Marketing Manager, Paid Media for our Marketing operations divisions.
Compensation up to $125,000
About You:
This person will be adaptable, dynamic, and embody City Experiences’ RESPECT Service System.
About the Opportunity:
The successful Digital Marketing Manager of Paid Media will play a vital role in developing and executing our global media programs across both digital and offline media channels within an existing client-based media team. This role can see the big picture, deliver creative marketing and media solutions at scale, skillfully deliver guidance, and oversee strategic media planning and execution of our programs.
This role will be indispensable in the attainment of the team’s revenue targets, will personally contribute to creation of an unforgettable guest experience, will be favorably viewed by supervisors and peers, and will be swift and efficient in the execution of their assigned duties. Performance will be measured by revenue achievement, departmental tests, management evaluation, and feedback from peers on the city’s team.
Essential Duties & Responsibilities:
Media Planning and Campaign Management:
- Develop and implement strategic media plans within the U.S. and abroad
- Posses a strong understanding of media terms, strategies and the necessary tools to identify and target relevant audiences
- Collaborate with cross-functional teams, including sales, marketing, and e-commerce team
- Work closely with in-house creative and social/content development teams
- Develop clear and achievable campaign KPIs that will deliver on business unit needs
Agency Management:
- Day to day operational management and oversite of paid media agency campaigns and audience targeting
- Foster a culture of collaboration, innovation, and continuous improvement with agency partners and internal media team members
- Posses a clear understanding of best practices and process development in the communication and delivery of campaign elements between stakeholders and agency partners related to media briefs, campaign briefs and creative briefs
Analysis and Reporting:
- Evaluate and report on campaign performance while offering stakeholders critical assessments of optimization opportunities
- Work with data and analytics teams to ensure media vendor data is properly pulled into our centralized database
- Will utilized internal data visualization tools and dashboards to help facilitate proper storytelling and performance results
Financial Responsibilities
- Ensure campaigns adhere to budget targets and flight windows
- Process and approval of vendor media invoices
Market and Competitive Analysis:
- Stay abreast of industry trends, emerging technologies, and competitive products to ensure the company’s digital products remain innovative and market-leading
- Conduct competitor benchmarking and leverage insights to refine product strategies
- A/B testing of both audiences, media channel types and creative formats, messaging and bid strategies
Requirements & Qualifications:
- Bachelor's degree in marketing, advertising, communications, or a related field preferred
- 10 years of digital media planning and hands on keys experience with the major digital platforms.
- Search marketing experience with both Google and Microsoft in the development of bid strategies, campaign setup, keyword selection and match types
- Paid social experience with META, Twitter and LinkedIn
- Experience in traditional and offline media such as OOH, print, sponsorships, linear television and terrestrial radio desirable
- Working knowledge of tag management solutions such as Google Tag Manager and Tealium
- Experience in working with GA4 or other web analytics platforms
- Data visualization tools such as Data Looker/Studio or Tableau
- Strong excel knowledge required
- BtoB and direct to consumer experience
- Possess organizational and communication skills, both oral and written and the ability to present performance results to senior leadership teams
- Previous media agency experience is highly desirable
- B2B, B2C and experience in the travel/tourism industry is highly desirable
About Us:
City Experiences’ passion is to provide amazing experiences on land and water. Our 40-year success through organic growth and acquisitions has resulted in a portfolio of over 25 brands that welcome upwards of 30 million guests/riders annually. If you’re an enthusiastic team player who thrives in an environment where communication, creativity, and cooperation are encouraged, this may just be the opportunity for you.
The RESPECT Service System embodies City Experiences’ mission, vision, values and operating principles. By creating a company culture that puts RESPECT at its core, we believe it will drive us to achieve our goal of becoming a Global Experiences and Transportation Leader.
The Company is proud to be an Equal Employment Opportunity and Affirmative Action employer. We prohibit discrimination and harassment against any applicants or employees based upon their race, color, religion, national origin, sex, age, sexual orientation, gender identity or expression, mental or physical disability, status as a protected veteran, or other characteristics prohibited by applicable law.
Additionally, we encourage all qualified applicants including those with past arrest or conviction records to apply. The Company participates in the E-Verify program in certain locations.
We encourage qualified applicants with arrest and conviction records to apply.
Salary : $125,000
