What are the responsibilities and job description for the Director of Social Media position at Hornblower?
City Experiences is seeking a Director of Social Media for our Marketing operations.
About You:
This person will be adaptable, dynamic, and embody City Experiences’ RESPECT Service System.
About the Opportunity:
Based out of Hornblower’s corporate office in Orlando, Florida or New York, NY and reporting to the Vice President of Integrated Media, this role will be responsible for leading and overseeing all aspects of our social media operations.
Essential Duties & Responsibilities:
- Leads the social marketing strategy and execution inclusive of content creation, editing, and distribution across multiple platforms to grow audiences, awareness, and engagement.
- Develop social media campaigns to ensure that execution is innovative and best-in-class while generating authentic engagement
- Collaborates with direct reports to creates and maintain content calendars to keep content strategy fresh, accurate, and up-to-date.
- Build and manage relationships with influencers and content creators to align with business initiatives and need areas while overseeing the process for discovery, negotiation, and following protocols for hosted experiences.
- Leverage internal and external agency resources to facilitate a best-in-class content strategy
- Drive accountability through effective project trackers, communication plans and success metrics on all projects
- Align with senior level colleagues and partners to support business objectives, troubleshoot challenges as they arrive and drive impactful results for the properties through social media campaigns and executions
- Build and manage a stable of strong national and regional influencers and content creator contacts
- Lead from the front through hands-on content creation, strategic thinking and demonstrated ability to rally the team to take action
- Facilitate teamwork and learning opportunities involving direct reports whenever possible; review content drafted by team; supervise monthly and campaign reporting and monitoring conversations about the market
- Spearhead social media marketing and amplification efforts for major Hornblower-based events
- Complies with process and governance with the usage of enterprise social media publishing and analytics tools
- Must have a positive attitude and the flexibility to work with several departments and personalities at all levels of the organization
Requirements & Qualifications:
- A seasoned social media marketer and strong communicator to create and execute impactful content.
- Create strategic and well-thought-out social media plans and ensure that they are carried out with perfection.
- Develop integrated plans with PR and Marketing as well as handle multiple, diverse projects simultaneously in a fast-paced, cross-functional environment.
- Demonstrate strong technical proficiency in social platforms and digital technologies to drive online engagement and followers.
- Good understanding of current issues and challenges in the evolving social media and content marketing landscape
- 7-10 years of progressive experience in social, digital marketing, or related fields, with a min. 5 years in a leadership role
- Bachelor’s degree in Business Administration, Marketing, Sales, or a related field preferred; MBA preferred
About Us:
City Experiences’ passion is to provide amazing experiences on land and water. Our 40-year success through organic growth and acquisitions has resulted in a portfolio of over 25 brands that welcome upwards of 30 million guests/riders annually. If you’re an enthusiastic team player who thrives in an environment where communication, creativity, and cooperation are encouraged, this may just be the opportunity for you.
The RESPECT Service System embodies City Experiences’ mission, vision, values and operating principles. By creating a company culture that puts RESPECT at its core, we believe it will drive us to achieve our goal of becoming a Global Experiences and Transportation Leader.
Our Mission: We create amazing experiences.
Our Guest Promise:
- Service Beyond – At every touchpoint, guest experience beyond expectations
- Curated Experiences – Authentic, deeper experiences, brought to life through human encounters
- Lasting Memories – Special places, shared experiences, and new friends
Our Values: Respect, Environment, Safety #1, Professionalism, Exceed, Communication and Teamwork.
Our Operating Principles: Hornblower 12
- Foster diversity and inclusion.
- Practice conservation and environmental responsibility.
- Cultivate a safe and secure workplace.
- Be on time. Come prepared.
- Make data-driven, fact-based decisions.
- Be decisive with 80:100 solutions (80% right, 100% implementable)
- Expect to win – but compete as an underdog.
- Embrace innovation and reinvention.
- Listen and be responsive.
- Strive for efficiency and transparency without politics.
- Win as a team. Play your role.
- Work hard, have fun, celebrate success.
The Company is proud to be an Equal Employment Opportunity and Affirmative Action employer. We prohibit discrimination and harassment against any applicants or employees based upon their race, color, religion, national origin, sex, age, sexual orientation, gender identity or expression, mental or physical disability, status as a protected veteran, or other characteristics prohibited by applicable law.
Additionally, we encourage all qualified applicants including those with past arrest or conviction records to apply. The Company participates in the E-Verify program in certain locations.
We encourage qualified applicants with arrest and conviction records to apply.
