What are the responsibilities and job description for the Senior Manager of Partnership Development position at Hornets?
The Senior Manager of Partnership Development is a vital role on the Partnerships team and is passionate about crafting innovative solutions for next-generation Hornets Sports & Entertainment (HSE) partners. HSE includes the NBA's Charlotte Hornets, NBA G-League's Greensboro Swarm, and managing and operating the region's premier sports and entertainment venue, the Spectrum Center.
This sales position is expected to have a strong national, regional and local contact list to increase the current growth opportunities in the vibrant Charlotte market.
Duties and Responsibilities
- Meet (and exceed) all personal revenue goals through the development and sale of marketing partnerships for all HSE Brands.
- Manage all phases of the new business development process (identification, research, outreach, qualification, needs analysis, brainstorms, proposal building, negotiation, and closing) for their individual pipeline.
- Identify potential partners within assigned business categories and maintain prospect pipeline, initiate professional outreach and qualification of prospects to determine fit and capacity, and conduct comprehensive needs analysis to diagnose often-hidden marketing objectives and business goals.
- Work cross-departmentally with internal stakeholders to create robust programming that leverages deep business insights to align with client objectives, communicate relevant brand attributes, and engage target markets.
- Construct creative, customized, and comprehensive proposals that follow a compelling narrative with a value proposition that delivers on a potential partner's marketing objectives.
- Build the partnership business case for new prospects. This includes leading and / or participating as appropriate in presentation building / scripting.
- Successfully negotiate and close marketing partnerships that will drive measurable and impactful results for partners, enhance the fan experience, and maximize revenue for the company.
- Collaborate with business intelligence to optimally utilize available tools and resources, including but not limited to CRM software, audience and fan segmentation, lead generation and prospecting tools, sponsor impact studies, social media reporting, etc.
- Work with activation team to identify upsell opportunities amongst existing clients.
- Serve as a primary point of contact for prospective partners.
- Act as a host to prospects at a variety of events.
- Create, track, and maintain all proposals for prospective clients, detailing the progress of the sales process using DigiDeck presentation software and other resources.
- Compile, report, enter, collect, forecast, and track accurate account elements, billing fulfillment and contract information, as well as reports pertaining to proposals, contracts, budgets, and other account details into Tableau, KORE, and other data driven resources used by HSE.
- Prepare documents as needed, including expense reports, account budgets, memos, letters, contracts, spreadsheets, and other traditional business tools
- Support HSE's mission, vision and purpose.
- Represent HSE and its related affiliates in a professional manner at all times.
- Perform other related tasks as assigned.
Required Skills, Experience, and Abilities
To perform essential job functions, you should demonstrate the following competencies :
Additional Information
This is a full-time benefit eligible position. HSE is dedicated to creating and upholding a welcoming environment that celebrates diversity.
HSE provides valuable benefits and competitive time off policies to help you and your family lead healthy, balanced lives.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. All requests for medical or religious accommodations to perform the stated job duties will be considered.
