What are the responsibilities and job description for the Market Analyst position at Hose Master?
POSITION SUMMARY
The Market Analyst is responsible for conducting market research, interpreting results, and providing recommendations to support profitable growth. The incumbent will engage in all aspects of the market including products, channels, industries, and competitors and will partner with key stakeholders both internally and externally. The incumbent will also be responsible for the overall success of multiple product lines and provide product support, competitive intelligence and application knowledge to Sales team members.
PRIMARY JOB RESPONSIBILITIES
Establish and implement marketing programs for particular product lines to drive profitable growth and increased market share.
Gather and analyze statistical data using modern and traditional methods to collect it.
Perform valid and reliable ongoing market research SWOT analysis
Identify market trends and act as primary internal point of contact for technical and application questions from RSMs, reps and industry players.
Interface regularly with customers to support the success of marketing programs in addition to collecting market and competitive intelligence.
Gather data on competitors and analyze their prices, sales, and method of marketing and distribution. Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
Coordinate HM resources to resolve account challenges.
Conduct training on assigned markets and products.
Contribute to the development of content marketing deliverables such as blog posts, whitepapers, case studies, and digital media content.
ADDITIONAL SKILLS
None.
QUALIFICATIONS
Bachelor
