Marketing Coordinator

Ready to use your marketing skills to make a difference?

Hospice of Davidson County is seeking a Marketing Coordinator to lead digital content, social media, and brand marketing efforts that support our mission of providing compassionate care to patients and families. In this creative, fast-paced role, you’ll help share our story and strengthen awareness of our services across the region.

Join a team where your voice helps others find hope, care, and connection.

Position Description

Marketing Coordinator

Grade: 5

Primary Function:

In alignment with the Hospice of Davidson County (HODC) mission, goals, and policies, the Marketing Coordinator supports day-to-day marketing operations, brand management, advertising, and digital engagement. This role ensures that all agency materials meet brand standards, manages collateral and SWAG inventory, and serves as the first point of contact for community events, media inquiries, and marketing requests.

The Marketing Coordinator also plays a critical role in digital marketing, advertising, and public relations, ensuring consistent messaging and brand alignment across all platforms, including print, digital, and social media. This role regularly meets with Agency Directors to ensure marketing resources and community engagement support leverages opportunities for brand awareness and strategic growth initiatives.

Training:

• Orientation to Hospice, Home Health, Inpatient, and Palliative Care services.
• Additional training as needed to complete assigned duties.
• Attends required in-services on an annual basis:
• Risk Management
  • Bloodborne Pathogens/TB
  • Body Mechanics
  • Fire Safety
  • General Safety/Hazardous Materials
  • Patient/Staff Relations

Supervision:

Reports To: CEO

Qualifications:

• Bachelor’s degree preferred in marketing, communications, public relations, or a related field.
• Minimum of 3 years of experience in marketing, branding, public relations, community engagement, event planning or digital engagement.
• Proficiency in marketing tools such as Adobe Creative Suite, Canva, social media management platforms, and CRM software.
• Experience managing social media accounts (Facebook, Instagram, LinkedIn, TikTok, etc.).
• Demonstrates excellent writing and editing skills (press releases, social media, corporate messaging).
• Ability to work closely with multiple teams and coordinate marketing deliverables.
• Preferred knowledge of digital marketing analytics, including SEO, website tracking, and social media reporting.
• Experience in collateral management, event branding, and sponsorship marketing preferred.
• Must have a valid NC driver’s license and reliable transportation.

Job Duties:

Brand Management & Corporate Standards

• Ensures all agency documents, collateral, and communications align with HODC’s brand and regulatory guidelines. e. – corporate standards
• Manages marketing inventory, including print materials, brochures, and branded promotional items (SWAG).
• Oversees all branded agency forms and marketing materials for compliance with corporate standards and service accuracy.

Marketing & Advertising Operations

• Coordinates digital and print advertising campaigns (social media ads, newspaper, billboards, community event marketing).
• Tracks digital marketing analytics to report on campaign performance and brand visibility.

Social Media & Digital Engagement

• Oversees social media management, including content creation, scheduling, and engagement tracking.
• Maintains the HODC website content, ensuring updated service information and brand consistency.
• Manages email marketing campaigns and newsletters, increasing community awareness.

Media & Community Engagement

• Serves as the first point of contact for media inquiries and press releases.
• Writes and distributes press releases, media statements, and blog content.
• Supports community event branding, marketing materials, and sponsorship deliverables.
• Assists with fundraising and donor marketing materials.

Internal & Emergency Communications

• Supports corporate communications, including internal newsletters and employee engagement campaigns.
• Assists in crisis and emergency communication planning, ensuring proper messaging.

General Responsibilities:

• Maintains a safe and clean work area to promote workplace safety.
• Maintains confidentiality of Protected Health Information (PHI) at all times.
• Participates in agency sponsored in-service training.
• Participates on agency committees as needed.
• Performs job duties in accordance with all agency policies, procedures, and professional standards.
• Abides by the agency’s Professional Code of Conduct.

Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

• Continuous sitting or in other stationary positions in front of a computer, on the telephone, or at a desk.
• Must be able to communicate effectively.
• Occasional lifting of not more than 30 pounds.
• The noise level in the work environment is usually moderate.
• Regular travel to community settings.

Status and Hours of Work:

This position is classified as exempt. Usual working hours are 8 am to 5 pm, Monday through Friday, or as needed to perform duties. This position is not eligible for overtime pay.

This position has the flexibility to telework as approved by the supervisor.