What are the responsibilities and job description for the Bilingual Community Liaison - Field Marketing & Outreach position at HOSPICE OF LAKE & SUMTER?
The Community Liaison provides and assists with community relations activities that promote the agency’s goals, strengthen credibility and establish and maintain goodwill and mutual understanding between the organization and the community. Provides information and community education regarding hospice philosophy and services; to increase public knowledge of services and to raise awareness of Cornerstone Hospice in the community. Candidates must have experience in the healthcare industry, must be comfortable with local travel daily, highly organized with the ability to present to large community groups. Must be Bilingual (English/Spanish).
Territory: As needed the Liaison will support Marion County - Calling on all home health partners, health departments, and back up for Facility clinical liaisons/Marketing reps.
Schedule: Monday-Friday, 8 a.m. to 5 p.m. Weekends, evenings and holidays as needed.
Job Duties:
- Working with the Community Relations Manager, and support of the VP of Sales and Marketing, serves as spokesperson to the agency’s various public in assigned area to build and maintain relationships.
- Establishes and maintains relationships with government representatives at the local, county and state levels and represents the agency at designated events.
- Assures Cornerstone Hospice representation at appropriate chambers of commerce, civic, and community meetings in areas served by Cornerstone Hospice.
- Represents Cornerstone Hospice at local civic and community events, groups and committees as relates to agency objectives.
- In conjunction with the Community Relations Manager, and support of the VP of Sales and Marketing, coordinates, schedules and organizes other community outreach events and activities that further the goals and objectives of the marketing and strategic plans.
- With the Community Relations Manager, and support of the VP of Sales and Marketing, coordinates and manages Cornerstone Hospice local speakers’ bureau and church ambassador’s program.
- Seeks public speaking opportunities; serves as a public speaker as needed.
- Gathers information for agency web site and assists Community Relations Manager in keeping site current.
- Conducts local market research that includes population and healthcare trends, public needs, and knowledge and perception of the agency and its services. Includes such activities as conducting focus groups, coordinating surveys and researching reports, newspapers, literature and other information media.
- Implements public relations strategies that will influence public opinion and promote Hospice concepts and programs.
- Assists with public relations aspect of possible crisis situations.
- Works with members of the Marketing team to develop and implement initiatives that enhance the image and awareness of Cornerstone Hospice in the community and assure that all who need and desire Hospice care receive services.
- Makes education for CEU’s available and presents to the public.
- Keeps the Community Relations Manager and VP of Sales and Marketing informed of planned activities and outcomes to facilitate coordinated Marketing departmental and Community Relations division initiatives.
- Coordinates own role and duties; assists activities of Community Relations and Public Information, Clinical Liaisons, Minority Outreach, and Interfaith staff throughout assigned service area.
- Achieves established census goals in assigned territory (3E, 6B, or 7B), through community relations events, education, community involvement, etc.
Qualifications:
- High School Diploma.
- A minimum of three years of experience in public relations or equivalent preferred. Sales & Marketing experience preferred.
- Bilingual (English/Spanish)
- Effective verbal and written communication skills in English, appropriate to situation and objectives.
- Knowledge of principles and methods for promoting services.
- Knowledge of MS Outlook, MS Word, MS Excel, audio/visual equipment, Power Point presentations and various presentation media.
- Valid Florida driver’s license and required auto liability insurance.
Benefits:
- Competitive Compensation
- Full benefits package
- 403b plan match
- Generous PTO,
- Tuition Reimbursement program
- Learning resources to be successful in your career, plus more!
Cornerstone Health Services, Inc. is an Equal Opportunity Employer
