What are the responsibilities and job description for the Director of Growth & Strategy position at Hospice?
Empath Health is currently seeking a Director of Growth and Enrollment Strategy to drive participant enrollment for Empath Life PACE.
Key Responsibilities include:
- Leading and integrating the Business Development, Outreach, and Marketing teams to ensure alignment with organizational goals and enrollment targets.
- Conducting weekly meetings with entire enrollment team.
- Developing and executing a strategic plan for participant growth and market expansion.
- Coaching and developing team members to achieve high performance and professional growth.
- Building and maintaining win/win partnerships with a variety of referral sources.
- Negotiating and formalizing partnership agreements to ensure sustainable referral pipelines.
- Overseeing community awareness initiatives to promote Empath Life PACE.
- Executing effective outreach strategies targeting participants, caregivers, and referral partners.
- Developing and managing Empath Health’s brand to ensure consistent messaging across all platforms.
- Utilizing CRM to manage leads, track engagement, and optimize the enrollment pipeline.
- Collaborating with the enrollment team to ensure efficient and effective participant enrollments.
- Designing and implementing sales processes that optimize the conversion of leads into participants.
- Conducting regular sales training for staff, equipping them with the skills to handle objections, build trust, and close enrollments effectively.
- Developing tools, scripts, and resources to support the outreach and business development teams in their sales efforts.
- Analyzing sales data and metrics to identify areas for improvement and refine processes.
- Tracking key performance indicators (KPIs) across all functions, including referral rates, lead conversion, participant retention, and brand engagement.
- Preparing and presenting regular performance reports to leadership.
POSITION QUALIFICATIONS/REQUIREMENTS:
- Bachelor’s degree in business, marketing, healthcare administration, or a related field (advanced degree preferred) or one to two years related experience and/or training; equivalent combination of education and experience.
- Minimum of 5 years of leadership experience in sales or business development, ideally in healthcare, senior services, or managed care.
- Proven experience in developing partnerships and managing teams.
- Strong track record in creating and executing growth strategies that deliver measurable results.
- Expertise in sales processes, sales training, and objection handling.
- Strong knowledge of branding, digital marketing, and social media management.
- Excellent computer skills with proficiency in Salesforce CRM and MS Office Suite.
- Exceptional communication, negotiation, and relationship-building skills.
- Analytical mindset with the ability to leverage data for decision-making.
- Knowledge of PACE programs and/or managed care principles is highly desirable.
- Ability to attend events outside of regular business hours.
- Extensive local travel requiring reliable transportation.
Our commitment to patient, client, staff and volunteer safety is a cornerstone of a High Reliability Organization with a focus on zero harm. Participation in the seasonal influenza program is a condition of employment and a requirement for all Empath Health employees.
Providing compassionate, full life care is an honor we take seriously at Empath Health. Join our team and make a positive impact in the community
