What are the responsibilities and job description for the Digital Marketing Specialist position at Hospitality Sales & Marketing Association International?
ABOUT THE ROLE
Gap International, a leading global management consulting firm, is looking for a dynamic and results-driven Digital Marketing Specialist to take our digital marketing efforts to the next level. You will play a critical role in expanding our reach and increasing engagement through innovative marketing strategies. This is an exciting opportunity to own and optimize digital campaigns across multiple channels. You will be an essential partner to generate demand, leveraging data to create powerful touchpoints for each stage of the marketing funnel. If you are passionate about data-driven marketing strategies and thrive in a fast-paced environment, we want to hear from you.
ABOUT GAP INTERNATIONAL
Gap International is a global performance consulting company based just outside of Philadelphia. For over 40 years, we’ve helped leaders and organizations achieve breakthrough business results by shifting mindsets and embedding transformational change. Our proven methodologies enable teams to innovate, align, and execute bold strategies that drive extraordinary performance.
RESPONSIBILITIES
- Create and implement multi-channel digital marketing campaigns to drive brand awareness, engagement, and lead generation aligned with company objectives.
- Partner with business development leaders to execute lead gen and nurturing strategies across all stages of the business development funnel.
- Manage and optimize digital advertising, SEO, SEM, and social media campaigns to attract and convert high-quality leads.
- Manage the MQL process, including lead attribution model.
- Execute targeted email campaigns within Dynamics 365 CRM, ensuring personalized touchpoints for prospects and clients.
- Optimize landing pages, website forms, and conversion paths to improve lead capture and conversion rates.
- Monitor, analyze, and report on key performance metrics (website traffic, conversion rates, lead quality, and ROI), generating actionable recommendations and driving decision-making to optimize the effectiveness of campaigns.
- Work collaboratively to develop compelling content that resonates with target audiences and strengthens our market presence.
QUALIFICATIONS
WHAT WE OFFER
LOCATION
Gap International associates are based out of our corporate office in the Philadelphia metropolitan area.
In order to be considered for this role, applicants should be legally authorized to work in the US.
J-18808-Ljbffr
