What are the responsibilities and job description for the Director of Digital Marketing position at Hospitality Sales & Marketing Association International?
General Summary
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This is an exciting time to join Labouré’s advancement team as we launch a comprehensive strategy to increase the visibility of the college and its mission. Labouré's impact on the lives of its students and the people they care for is compelling – and we are looking for an in-house Director of Digital Marketing to help us tell this story.
A key member of a small, dedicated team – the Director of Digital Marketing has the opportunity to shape creativity and strategy to make a considerable impact on the college and the people it serves. Labouré is a small college with a collaborative advancement department that houses brand, marketing, communications, and development. This position works across several areas to shape the brand awareness and visibility of the organization.
If you are passionate about supporting traditionally underserved students and immigrants in earning a degree, achieving financial independence through career education, breaking cycles of poverty for Greater Boston families, and achieving representation and health equity in our state – you will find this position very rewarding.
Labouré serves low-income, multicultural adult students pursuing careers in nursing and healthcare. At 68% BIPOC and over 40% multilingual, Labouré graduates are diversifying the Massachusetts nursing workforce on a scale unmatched in New England. This profoundly affects health equity and racism in healthcare delivery while alleviating the local nursing and healthcare shortage.
Labouré College is an independent, private, non-profit college specializing in nursing and healthcare career education. Established in 1892, Labouré is the longest and largest provider of nurses in the Boston area. The College offers a variety of degree programs and certificates in healthcare fields and is located at 303 Adams Street in Milton.
Role Description
This is a full-time hybrid role (3 days on-campus per week) as a Director of Digital Marketing at Labouré College of Healthcare. The role involves developing and implementing digital marketing strategies, generating leads, analyzing data, and adjusting to improve effectiveness. The position offers some flexibility for remote work.
Essential Job Functions :
- Develop and execute a comprehensive digital marketing strategy (paid and unpaid) for two key audiences : prospective students and potential donors / supporters.
- Organize and implement multi-channel marketing campaigns, including paid search, SEO / SEM, display, social, content, etc.
- Track and analyze marketing KPIs. Prepare regular reporting and provide insights to improve campaign effectiveness.
- Communicate with key offices within the college to further assess the success of campaigns and develop ways in which to improve upon them.
- Oversee the creation of engaging marketing material (including ad graphics, social media posts, website content, blogs, and testimonials, etc.) using college photography, video, and audio equipment. (Advancement staff will support in developing content, but the Director drives overall strategy.)
- Collaborate in videography and photography sessions on campus. Work with Advancement staff to identify and interview students, staff, alumni, and partners to develop storytelling aligned with the college mission.
- Attend some college events to capture photos and video content for use on social media. (Photographers and video vendors are used when appropriate, but we want to increase our use of quickly shot, less polished media.)
- Monitor competitor programs and institutions, industry trends, and our target audience to ensure a strong position in the marketplace.
- Manage and assess marketing budgets and financials, ensuring cost-effective use of resources.
- Maintain the organization's brand strategy and ensure consistent messaging across all marketing channels.
- Collaborate with Admissions on creating copy and other content for use in CRM communications.
- Maintain and manage the college's digital asset library.
- Catalog and archive completed jobs according to office standards.
- Other support duties as assigned.
Minimum Qualifications :
Preferred Qualifications :
Knowledge, Skills, and Abilities :
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