What are the responsibilities and job description for the Marketing & Communications Manager position at Hospitality Sales & Marketing Association International?

Marketing & Communications Manager

Washington Episcopal School | Bethesda, MD

Craft the Story. Strengthen the Brand. Inspire the Community.

Washington Episcopal School (WES) is searching for an energetic, creative, and highly organized storyteller to serve as our next Marketing & Communications Manager. This is not a behind-the-scenes role—this is for someone who thrives in the heart of a vibrant school community, capturing real moments in real time, crafting compelling narratives, and bringing the magic of WES to life.

If you love kids, enjoy collaborating across teams, and have a natural talent for storytelling, this is an incredible opportunity to blend creativity with strategy in an innovative, supportive, and dynamic school environment.

Why You’ll Love This Role

You get to tell amazing stories. Whether it’s a breakthrough in the classroom, a joyful moment at recess, or a heartfelt student speech, you’ll be there to capture it, share it, and inspire our audience.
You think outside the box. Whether it’s testing a new AI-powered marketing tool, launching a bold digital campaign, or finding fresh ways to engage families, you’re always looking for new ways to innovate.
You embrace technology. You understand social media trends, digital advertising, and website optimization—and you’re excited about using AI-driven insights to enhance engagement.
You’re at the center of the action. This isn’t a desk job. You’ll be in classrooms, on the playground, at assemblies, and on field trips—immersing yourself in the student experience to authentically share our story.
You love learning on the fly. From troubleshooting a website glitch to picking up a camera for a quick interview, you’re adaptable, resourceful, and ready to jump in wherever needed.
You thrive on organization. From managing deadlines and marketing campaigns to coordinating major events, you’re a pro at juggling multiple priorities and keeping projects on track.
You’re part of the school family. Whether you’re helping with pick-up and drop-off, monitoring lunch, or supporting a school event, you’re deeply embedded in the WES community.

What You’ll Be Doing Branding & Digital Strategy

Lead the school’s overall marketing and communications strategy, ensuring a compelling and consistent brand presence.

Manage email marketing, social media, digital advertising, print materials, and website content.

Use AI and emerging technologies to enhance storytelling, engagement, and analytics.

Conduct market research to understand trends, demographics, and competitor positioning.

Identify brand awareness opportunities, including awards, grants, and industry recognition.

Storytelling & Content Oversight

Capture authentic school moments by being physically present in classrooms, events, and student activities, and writing compelling stories to engage our community and enhance our visibility.

Oversee the Marketing and Design Specialist, who manages content curation and design.

Ensure all messaging aligns with WES’s mission, values, and personality.

Website & Digital Presence

Oversee and maintain a dynamic, user-friendly website with fresh, engaging content.

Ensure SEO best practices to increase visibility and optimize engagement.

Monitor website traffic and digital analytics to refine strategy.

Admissions & Enrollment Support

Collaborate with Admissions to attract and engage mission-aligned families.

Lead Parent Ambassador training and support admissions marketing efforts.

Be physically present at admissions events (September–March), helping with setup, promotion, and engagement.

School & Community Engagement

Attend all major school events, actively participating and capturing moments.

Support school programming, including monitoring lunch or recess, and / or assisting with pick-up / drop-off.

Work closely with faculty and staff to amplify school initiatives and student achievements.

Oversee the school-wide calendar, coordinate event scheduling, and manage event communications.

Communications & Publications

Lead the production of WES Magazine, the Annual Report, weekly and monthly newsletters, and digital campaigns.

Coordinate marketing efforts for extended programs, including Summer@WES, ASEP, and the Hot Lunch Program.

Ensure seamless execution of school-wide communications.

What We’re Looking For

A gifted storyteller with a background in communications, marketing, journalism, or a related field.

Three or more years of experience in a communications or marketing role—independent school or nonprofit experience preferred.

Bachelor’s degree in Communications, Marketing, Journalism, or a related field.

An engaging and warm personality—someone who builds connections and thrives in a community-focused environment.

A passion for technology and innovation—you embrace new tools (including AI) to enhance storytelling and engagement.

Excellent writing, editing, and strategic thinking skills.

Strong project management abilities—able to juggle multiple deadlines and keep projects moving.

Comfortable with digital tools (Constant Contact, Google Analytics, Canva, social media platforms, website CMS, etc.).

Project management experience, including proficiency with project management software (e.g., Asana, Trello, or Monday.com).

Why Join WES?

Washington Episcopal School is a joyful, tight-knit community where students are encouraged to be kind, confident, and prepared for the future. As Marketing & Communications Manager, you’ll play a vital role in celebrating our students, strengthening our connections, and bringing the WES story to life.

Compensation & Benefits

We offer a competitive salary and benefits package, commensurate with experience.

Salary range : $60,000 - $100,000

Excellent health insurance

The TIAA-CREF retirement annuity, up to 7.5% employer contribution

Funding for professional development

60% tuition remission for the children of faculty and staff, plus additional need-based aid as applicable

Complimentary Extended Day for the children of faculty and staff

50-100% tuition remission for Summer@WES for the children of faculty and staff

9 days of PTO, plus an additional three weeks of summer leave for 12-month employees

Regrettably, we are unable to sponsor visa applications at this time.

How to Apply

If you’re excited about shaping narratives, driving engagement, and becoming an integral part of a dynamic school community, we’d love to hear from you.

Washington Episcopal School (WES) is an independent, co-educational school for students from Pre-Kindergarten 3 through Grade 8. Washington Episcopal School inspires academic and personal excellence within a joyful learning environment to develop students who are kind, confident, and prepared.

WES provides a competitive wage and an inviting, professional, and collegial working environment. WES is committed to a diverse and inclusive community and seeks applications for this position from candidates who will contribute to an environment where all are valued and supported.

Please use this link to apply : https : / / workforcenow.adp.com / mascsr / default / mdf / recruitment / recruitment.html?cid=0c2f3c9d-c117-4895-805d-28bd6884ee0f&ccId=19000101_000001&jobId=577884&source=CC2&lang=en_US

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Salary : $60,000 - $100,000

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