What are the responsibilities and job description for the Content and Digital Marketing Coordinator position at Hot N Juicy Crawfish?
Job description
Hot N Juicy Crawfish welcomes applications to join our corporate team as a Marketing Coordinator at our Virginia corporate office.
As a Marketing Coordinator, you will play a crucial role in supporting our marketing efforts and ensuring the smooth functioning of our office. Your primary responsibilities will include:
Responsibilities:
- Develop and execute strategic marketing plans to drive traffic.
- Create and coordinate eye-catching digital and print marketing content.
- Track and monitor marketing budgets, identifying variances on a monthly basis.
- Analyze and identify underperforming ad campaigns and recommend changes.
- Manage customer response across all platforms, including monitoring and responding to messages, comments, and tags.
- Collect and analyze marketing data, monitor marketing trends, and communicate with vendors, clients, and customers.
- Thrive in a collaborative environment while also comfortable working independently.
Content Marketing:
- Develop and manage content calendars
- Create posts, website content, or marketing campaigns
- Work with writers or videographers to create content
SEO/SEM:
- Conduct keyword research and optimize website content for search engines
- Manage and analyze paid search campaigns
Social Media Management:
- Manage and grow brand communities across social media platforms
- Develop and implement social media engagement strategies
- Stay up-to-date on the latest social media trends and adapting strategies accordingly
Creative Skills:
- Proficient in graphic design software (e.g., Adobe Photoshop, Canva) for creating social media graphics or other marketing materials
- Ability to edit and proofread marketing copy
Qualifications:
- Expertise with online social media marketing ad campaigns
- Comprehension of marketing initiatives
- Excellent language, spelling, writing, editing, and proofreading skills
- Knowledge of photo editing and graphic design
- Basic photography and staging knowledge
- Offer creative, lively, and advanced strategies about ad campaigns and marketing
- Able to work 45 hours per week
Job Type: Full-time
Pay: $50,000.00 - $55,000.00 per year
Benefits:
- Dental insurance
- Employee discount
- Health insurance
- Paid time off
- Vision insurance
Schedule:
- Day shift
- Monday to Friday
Ability to Commute:
- Falls Church, VA 22043 (Required)
Work Location: In person
Salary : $50,000 - $55,000
