Sales Manager, The Vanguard Hotel, Ann Arbor MI

About the Role:

The Vanguard Hotel in Ann Arbor, MI is seeking a highly motivated and experienced Sales Manager to join our team. As a Sales Manager, you will be responsible for developing and implementing sales strategies to increase revenue and occupancy rates. You will work closely with the Director of Sales and Marketing to identify new business opportunities and maintain relationships with existing clients. The ideal candidate will have a proven track record of success in sales and hospitality, and possess excellent communication and negotiation skills.

Minimum Qualifications:

• Bachelor's degree in Hospitality Management, Business Administration, or related field
• 3 years of experience in sales and hospitality
• Proven track record of meeting or exceeding sales targets
• Excellent communication and negotiation skills
• Proficient in Microsoft Office and CRM software

SSENTIAL DUTIES/RESPONSIBILITIES

Achieves a minimum of 90% of productivity goals and 100% of activity goals, as established by management.

Direct Sales:  Targets results-oriented high revenue potential sales calls to ensure a successful direct sales program, in accordance with goals established by department budget and marketing plan.  Must have own reliable transportation and possess a valid state drivers license in order to make sales calls.

Key Account Management:  Maximizes current hotel key accounts by identifying and capturing those that offer revenue growth.

New Account Development:  Captures competitor's accounts through networking, research and reader board surveys in order to target and solicit those most probable to generate new business. 

Acquires referrals from existing accounts:   Follows up on all leads within 48 hours of receipt in an effort to create new business for the hotel, and, when appropriate, sends leads to other Greenwood hotels

Plans and implements an on-going Targeted Account Development "hit list" in order to create new revenue and acquire valuable hotel contacts, and contracts.

Continually targets and prospects for new business through telemarketing, individual creativity and innovation.

Yield Management:  Utilizes yield management techniques by profitably negotiating room rates and function space commitments in order to enhance the hotel's financial performance.

Account Service and Management:  Maintains well-documented, accurate, organized and up-to-date file management system in order to serve client and employer in the most expedient, organized and knowledgeable manner.

Develops strong customer relationships through frequent communication and the use of professional, courteous and ethical interpersonal interaction.

Develops customer profiles and maintains an effective trace system, including trace dates and references, in order to best meet client needs, resulting in superior account service and increased revenues.

Promptly follows-up on all customer needs and inquiries in an efficient and expedient manner. 

Product Knowledge:  Conducts research, surveys, personal investigation and studies market place and territory in order to effectively capitalize on the hotel's strengths and competitor's weaknesses and capabilities.

Time Management:  Focuses on revenue-producing activity and maximizes selling time by dedicating a minimum 90% work time on direct sales efforts.

Professionalism:  Controls expenses while traveling on the property's behalf in order to minimize department and hotel costs.

Represents themselves, the hotel and Company with the highest level of integrity and professionalism, a service-focused approach, and a caring, sincere attitude at all times.

Exhibits a positive and involved team attitude to all hotel departments and maintains open communications with all co-workers for the best overall performance of the hotel.

Displays a neat, clean, and business-like appearance at all times.

OTHER DUTIES/RESPONSIBILITIES

Administration:  Achieves activity goals as established by management and completes all reports and assignments in an accurate and timely fashion.

Contributes to the hotel's overall sales effort during planning and strategy phases through research and knowledgeable input.

Arrives to work on time, 8:00am.  Responsible for scheduled Saturday coverage.

Community/Trade Involvement:  Actively participates in those community and trade organizations that most benefit the hotel's exposure to the community and the hotel's bottom line.

Performs other duties as assigned or deemed necessary by management.

As a Sales Manager, you will utilize your excellent communication and negotiation skills to build and maintain relationships with clients and guests. You will also use your analytical and strategic thinking skills to develop and implement sales strategies that increase revenue and occupancy rates. Proficiency in Microsoft Office and CRM software is required to effectively manage sales data and track progress. Additionally, knowledge of local market trends and competition, as well as experience in the hotel industry, is preferred but not required.

We are:

Hotel Equities is an award-winning hospitality company with a diverse culture and a unique environment that empowers our team to exceed guests' expectations and make a distinct difference in people's lives.

At Hotel Equities, we have redefined business culture and captured it in our core values. From our Atlanta-based headquarters throughout all of our hotels, these values aren’t posted on a wall and are ignored. They define who we are and how we conduct ourselves with investors, guests and one another.

Benefits

Medical, Dental, Vision, STD, LTD, and life insurance options

Discounted travel benefits

Quarterly Bonus Plans

EOE/DFW

 Local candidate preferred.

All candidates will be required to complete a pre-employment background check.

Please note that this job description is not an exclusive or exhaustive list of all functions that a Sales Manager may be asked to perform