What are the responsibilities and job description for the Director of Lifestyle position at Hotel Westland?
The information below covers the role requirements, expected candidate experience, and accompanying qualifications.
DIRECTOR OF LIFESTYLE
Reports to : General Manager, position is exempt
WHO WE ARE
Hotels done differently. At Aparium, we believe in the power of People, Place and Character. We ensure our hotels are a place where individuals are valued and celebrated, elevating our associates’ pride in who they are, where they live and who we serve. Our hotel is a tribute to the neighborhoods and the people of the communities where we operate.
Nestled in the heart of Pioneer Square, Hotel Westland is poised to make its grand debut in early 2025, inviting guests to immerse themselves in the breathtaking renaissance of the Railspur District. This historic building, originally constructed in 1907 as the Manufacturers Exchange Building, built of sturdy brick and heavy timber is a testament to the craft of the hands that built it - merging and weaving the historic narratives of the great continental railways and the bustling seaport of Seattle. This soon to be iconic 120 room boutique houses three distinct food & beverage outlets, elevated amenities include a state-of-the-art fitness center and meeting spaces designed for socializing, co-working, creating, eating, drinking, and relaxing.
The hotel brings together world travelers and neighbors alike while showcasing Seattle’s rich legacy and knack for innovation through thoughtful touches from local businesses and artisans. The Railspur development links the history of Pioneer Square with Seattle’s posture towards progress and purpose, all converging and connecting in Seattle’s first neighborhood.
The hotel is managed by Aparium Hotel Group. Founded in 2011, Aparium is driven by the belief that all hospitality experiences should be fueled by the poetics of their surroundings and was born with an intense focus on unearthing the amazing moments unique to every city. Since its founding, Aparium has grown into a new kind of hotel brand, one that ventures off the beaten path, both geographically and philosophically. Recognized by Travel Leisure World’s Best Awards as a leading hotel brand, Aparium is known for its singular ability to combine the business acumen of large hospitality companies with the charm of boutique hotels, bringing the disparate forces together in bustling, smaller markets.
THE ROLE
The Director of Lifestyle has the responsibility for understanding everything that makes Aparium and our cities great by identifying unique opportunities that bring designers, artists, retailers, consumer brands, performers, musicians, brewers, roasters and shop-owners alike into our hotels as that impacts the senses of our guests’ experiences. This role develops partnerships, live performance programming, retail alliances, public events, and experiential services that enhance the properties’ relevancy in the local market exuding Aparium’s translocal hospitality elements.
The role will also actively develop trusting and transparent relations with collaborators for the hotel. As a leader within Aparium Hotel Group this leadership position will work with a phenomenal group of peers who insist that you are collaborative, humble, experienced and open-minded – no egos are allowed.
WHAT YOU WILL DO
Guardian of the Lifestyle
- Recognize that settings and guest experiences can be transformed by design and music; utilizing past experiences in interior or theatrical design, uses fluency in musical genres to curate DJs and musicians for Aparium hotels and restaurants through the portfolio while adapting to the uniqueness of the hotel and its locale.
- Find co-conspirators to affirm Aparium’s translocal spirit and seeks ways to match, introduce and pair hotel and national brand alliances between hotels and partners; identify business partners that will connect with the brand, not dilute it.
- Demonstrate leadership expertise to champion and communicate on-property annual events planning calendar to hotels; ensure hotels own the spirit of local relevancy and adherence of brand consistency; Communicate Lifestyle direction to hotel and continually review and experience events and programming and returns feedback to General Manager.
- Lead Lifestyle program by creating and nurturing positive team dynamics across the hotel (train the trainer, shared best practices, annual offsites for lifestyle director group).
- Collaborate with Aparium development team in a pre-opening hotel “Special Project” allowance to innovate and recommend lifestyle attributes, design, touchpoints and programming enhancements.
- View travel as needed to deep-dive into local markets; understands impact of in-person communication with hotel leadership and prospective community or national partners.
- Oversee programming, partnerships, individual Hotel brand voice and channels of communication to reflect the property itself and its distinct neighborhood and environment.
Lifestyle Curator
Sound Financial Planner
WHAT YOU WILL NEED
HOW YOU WILL LEAD
SALARY
75,000 - $85,000
As an Equal Opportunity Employer, Aparium Hospitality Services celebrates diversity and is committed to creating an equitable and inclusive environment and sense of belonging. We do not discriminate and believe every individual should be proud of who they are, where they come from and take pride in who we serve. Aparium is an E-Verify employer.
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Salary : $75,000 - $85,000
