WEB CONTENT SPECIALIST

20 hours per week, 12 months
Anticipated starting pay $17-$19 per hour

REPORTS TO: Director of Marketing Communications

JOB SUMMARY:
Houghton University provides an academically challenging, Christ-centered education in the liberal
arts and sciences to students from diverse traditions and economic backgrounds and equips them
to lead and labor as scholar-servants in a changing world. The Web Content Specialist supports the
mission of the University by contributing content to the Houghton University website to support
enrollment goals through the creation and optimization of webpages and monitoring of key
performance indicators.

Essential Functions:

This position will partner with other marketing team members to implement an integrated digital
marketing strategy with primary focus on web content and recommendations for opportunities to
increase conversions through the three primary calls-to-action: Request info, Visit, and Apply.

• Website Content – Create, edit, and remove content, including landing pages, news and

event posts, deadline information, images, and videos.

o Content Updates: Make routine updates, optimizing content, design, and
functionality for the user experience and adhering to accessibility and privacy
requirements. Respond to content and support requests from departments and
web editors.

o WCAG/ADA Compliance: Conduct routine evaluations of website content,
identifying and addressing potential areas for concern. Train web editors on proper
usage of CMS to ensure compliance.

• Analytics – measure and report performance of the website and assess against goals.

Identify critical conversion points and drop off points to suggest, then implement,
optimizations.

Success Profile:
Individuals ideally suited for this position will exhibit the following behaviors and competencies:

• Creative: Seeking new opportunities to capture attention and search traffic while driving

action to support institutional goals.

• Data-oriented: Prepared to monitor key metrics to determine effectiveness of digital

marketing strategies and identify necessary optimizations to improve performance.

• Deadline-oriented: Able to manage priorities and produce high-quality deliverables on, or

ahead of, schedule.

• Results-oriented: Organized self-starter who can manage, track, and complete multiple

projects.

Required Qualifications:

• Bachelor’s degree in communication, computer science, English/writing, journalism,

marketing, or related field, with 1-2 years of professional experience or a portfolio of work
to demonstrate proficiency optimizing landing pages and user funnels.

• Experience and proficiency with web design, content management systems (ex/Wordpress)

and working knowledge of HTML/CSS are expected.

• A solid understanding of SEO concepts, and website and marketing analytics tools (e.g.,

Google analytics, Google Tag Manager, etc.) preferred.

• Strong communication skills; strong interpersonal skills.

• Demonstrated ability to manage deadlines and adjust to changing priorities for multifaceted

projects.

• Personal Christian faith that is demonstrated in one’s professional and personal life.
  

Houghton University is fully committed to a culturally diverse faculty, staff and student body.

Successful candidates will evidence similar commitments.

Houghton University is a Christ-centered, liberal arts and sciences institution of The Wesleyan Church, an

evangelical holiness denomination rooted in the teachings of John Wesley. All employees are expected to

share a set of values, convictions, and commitments that guide our life together. The University expects

that all faculty and staff will respect the University’s Vision of our Common Life, Doctrinal Statement,

Wesleyan beliefs and core values, and adhere to its lifestyle expectations.

Application Procedure:

To apply please submit the following materials via email to: jobs@houghton.edu.

(1) Cover Letter
(2) Resume
(3) 3 References
(4) Answers to the following questions:

Please review the following documents:

https://www.houghton.edu/a-vision-of-our-common-life/

https://www.houghton.edu/doctrinal-statement/

https://www.wesleyan.org/about/our-beliefs

1. Please provide a brief description of your journey to personal faith in Jesus Christ and
subsequent growth.

2. Please identify the church where you currently attend. In what ways are you currently
participating in your local church or fellowship?

3. Are there any areas of Houghton’s beliefs or practices that you find challenging or problematic?
If yes, please explain.