What are the responsibilities and job description for the Demand Generation Marketing Manager position at HouseMax Funding?
HouseMax Funding, a leading hard money lender, is seeking a results-driven Demand Generation Marketing Manager with a proven track record in digital marketing tied to B2C demand generation to join our dynamic team. This role demands a high-energy professional who thrives in a fast-paced environment and is laser-focused on generating qualified leads to fuel our business growth. If you are a strategic thinker with a hands-on approach to driving impactful marketing campaigns, this position is for you. This is an in-office position located in Austin, TX.
You will manage and optimize our advertising budget with the objective of maximizing qualified demand generation while reducing cost per lead. The ideal candidate has a proven track record of using digital marketing tools and strategies to deliver measurable results in consumer lead acquisition. In this position, you will be part of an innovative team that values your input and expertise. This is an opportunity to directly impact the company’s revenue and success, has a competitive salary, performance-based bonuses, and growth opportunities.
If you’re a hard-charger with a passion for lead generation and the skills to make an impact, we want to hear from you!
Duties & Responsibilities
Demand Generation Strategy - Develop, execute, and optimize comprehensive B2C lead generation strategies across multiple channels to meet business objectives. Develop the overall lead generation strategy to fill the sales funnel most cost-effectively.
Create and execute digital and outbound demand generation plans that deliver significant volumes of qualified leads cost-effectively, including but not limited to Google and affiliates, email marketing, ABM, PPC, PPL, social media, and new marketing channels.
Campaign Management - Plan, implement, and monitor multi-channel marketing campaigns (email, social media, PPC, SEO, content marketing, and events such as trade shows or conventions) to generate and nurture high-quality leads.
Technology and Automation – Must be highly proficient in HubSpot with the ability to automate workflows, manage the sales pipeline, segment audiences, and streamline lead management.
Analytics and Reporting - Track, analyze, and report on key metrics to measure campaign performance, lead quality, and ROI, using data to drive continuous improvement.
Collaboration - Work closely with sales teams to ensure alignment on lead quality, hand-off processes, and feedback loops to enhance conversion rates.
Content Development - Oversee the creation of engaging and conversion-focused marketing assets, including landing pages, ads, email sequences, and social media content.
Qualifications
- Minimum of 5-7 years of experience in B2C and B2B marketing with a strong emphasis on lead generation.
- Proven expertise in multi-channel lead generation campaigns.
- Strong analytical skills with experience using data to inform strategy.
- Deep understanding of digital marketing tactics, including paid search, SEO, and social media advertising.
- Proficiency in HubSpot required.
- Bachelor’s degree in Marketing, Business, or a related fied.
