Media Relations Specialist

Overview

At Houston Methodist, the Media Relations Specialist position partners and supports the public relations team to drive the institution's reputation through local and national media. This position has assigned beats and manages relationships with members of the media and internal clients and provides media training to physicians in their beats. The Media Relations Specialist position contributes to proactive communication and media relations strategies, including news releases, pitches and reactive assignments. Additionally, this position may work with external vendors, including processing of invoices and monitoring media distribution, outreach and results.

Houston Methodist Standard

PATIENT AGE GROUP(S) AND POPULATION(S) SERVEDRefer to departmental "Scope of Service" and "Provision of Care" plans, as applicable, for description of primary age groups and populations served by this job for the respective HM entity.

HOUSTON METHODIST EXPERIENCE EXPECTATIONS

• Provide personalized care and service by consistently demonstrating our I CARE values:
  • INTEGRITY: We are honest and ethical in all we say and do.
  • COMPASSION: We embrace the whole person including emotional, ethical, physical, and spiritual needs.
  • ACCOUNTABILITY: We hold ourselves accountable for all our actions.
  • RESPECT: We treat every individual as a person of worth, dignity, and value.
  • EXCELLENCE: We strive to be the best at what we do and a model for others to emulate.

• Practices the Caring and Serving Model

• Delivers personalized service using HM Service Standards

• Provides for exceptional patient/customer experiences by following our Standards of Practice of always using Positive Language (AIDET, Managing Up, Key Words)

• Intentionally collaborates with other healthcare professionals involved in patients/customers or employees' experiential journeys to ensure strong communication, ease of access to information, and a seamless experience.

• Involves patients (customers) in shift/handoff reports by enabling their participation in their plan of care as applicable to the given job

• Displays cultural humility, diversity, equity and inclusion principles

• Actively supports the organization's vision, fulfills the mission and abides by the I CARE values

Responsibilities

PEOPLE ESSENTIAL FUNCTIONS

• Fosters and maintains positive working relationships with clients and other internal/external media relations stakeholders (primarily journalists), hospital staff, and public relations vendors.

• Actively participates in meetings, brainstorming, decision making and media relations activities; contributes proactively to generating story ideas.

• Supports the media relations leadership and hospital clients on daily operations of the team through timely completion of assigned projects, tasks, and deadlines.

SERVICE ESSENTIAL FUNCTIONS

• Contributes to development, implementation and measurement of media relations plans and initiatives under guidance of media relations management.

• Serves as resource/subject matter expert for media relations needs and deadlines with journalists, HM media experts, and other internal/external stakeholders, including clear communication and timely delivery of work products.

• Coordinates media relations activities for assigned areas; drafts news releases/story idea pitches; coordinates and distributes press releases; builds media contact lists; develops own media training skills; and provides media training and coaching to assigned physician experts.

• Coordinates PR events, including videotaping/photography, press conferences, and special events; accompanies media representatives when on Houston Methodist property, as appropriate.

QUALITY/SAFETY ESSENTIAL FUNCTIONS

• Responds to media inquiries and coordinates aspects of media events/photo/video opportunities in a timely manner; ensures accuracy of HM media expert messages through fact-checking.

• Uses media relations standards to assist with story placements.

• Ensures immediacy and accuracy of responses to after-hours media inquiries; escalates issues to upper PR management when appropriate.

FINANCE ESSENTIAL FUNCTIONS

• Tracks invoices and adheres to approved media relations budget.

• Partners with manager to measure and share media results and provides recommendations for improvement; contributes to the evaluation of media vendors' quality of service and end products received.

GROWTH/INNOVATION ESSENTIAL FUNCTIONS

• Contributes to solutions for gaps in media relations strategy or initiatives by seeking opportunities for different and innovative approaches.

• Applies media relations workflows and policies while continuously identifying areas of efficiency and improvement.

• Develops and broadens knowledge and skill set within media relations.

This job description is not intended to be all-inclusive; the employee will also perform other reasonably related business/job duties as assigned. Houston Methodist reserves the right to revise job duties and responsibilities as the need arises.

Qualifications

EDUCATION

• Bachelor's degree in communications, Journalism, or related field

WORK EXPERIENCE

• Four years Media/Public Relations experience

• Health care experience preferred

License/Certification

LICENSES AND CERTIFICATIONS - REQUIRED

• N/A

KSA/ Supplemental Data

KNOWLEDGE, SKILLS, AND ABILITIES

• Demonstrates the skills and competencies necessary to safely perform the assigned job, determined through on-going skills, competency assessments, and performance evaluations

• Sufficient proficiency in speaking, reading, and writing the English language necessary to perform the essential functions of this job, especially with regard to activities impacting patient or employee safety or security

• Ability to effectively communicate with patients, physicians, family members and co-workers in a manner consistent with a customer service focus and application of positive language principles

• Developing skills in leadership and authority in conversations and conflict resolution

• Developing skills of good judgment and decision making and learning when to escalate issues

• Strong writing, proofreading and copyediting skills and ability to adapt tone and syntax to a variety of target audiences

• Basic skills in influencing management, physicians and peers through good oral and written communications

• Ability to work under pressure and balance many competing priorities in an organized manner

• Shows initiative in managing projects and communication with stakeholders

• Strong excel and presentation software skills

SUPPLEMENTAL REQUIREMENTS

WORK ATTIRE

• Uniform No
• Scrubs No
• Business professional Yes
• Other (department approved) No

ON-CALL**Note that employees may be required to be on-call during emergencies (ie. DIsaster, Severe Weather Events, etc) regardless of selection below.

• On Call* Yes

TRAVEL****Travel specifications may vary by department**

• May require travel within the Houston Metropolitan area Yes
• May require travel outside Houston Metropolitan area No

Company Profile

Houston Methodist The Woodlands opened in 2017 as the eighth hospital in the Houston Methodist system. This 187-bed, 470,000-square-foot, full-service, acute care hospital offers many of the same services as our flagship hospital in the Texas Medical Center. Also on the $380 million hospital campus, located at the intersection of I-45 and TX 242, is a medical office building, which opened in 2016. Medical Office Building 1 includes a breast care center, cancer center & infusion center, orthopedics & sports medicine, rehabilitation services, wellness services, and an outpatient laboratory in addition to multi-specialty physician practices. A second medical office building and 785-car parking garage opened in 2018.