What are the responsibilities and job description for the Senior Product Marketing Manager Marketing San Francisco / New York position at HOVER?
About the position :
While professional experience and qualifications are key for this role, make sure to check you have the preferable soft skills before applying if required.
At Hover, we are bringing products to the market that are transforming the home improvement industry. We are looking for an exceptionally talented product marketing manager with experience bringing new products and new ideas to market. You will have a unique opportunity and be trusted to lead launch strategies and campaigns for new products and features, driving acquisition and adoption in a fast-paced and agile environment. You will be responsible for executing product launch plans together with a highly cross-functional team of marketers, product managers, and sales and support team members.
You will contribute by :
- Partner with product, marketing, and sales to bring products and features to market
- Become the expert on buyer and user personas, who they are, how they buy
- Develop persuasive messaging that resonates with our target buyers and differentiates our solution in the market
- Execute multi-channel consumer-focused marketing campaigns and programs across the full funnel
- Execute go-to-market plans including segmentation, product naming, launches, campaign strategies and tactics, and analytics for the products you are assigned, working with your fellow product marketers on acquisition and adoption
- Conceptualize and craft performance-driven content for a variety of platforms and channels
- Understand market trends and competitive landscape; develop marketing strategies to increase our market presence and penetration
- Be able to travel 25%
Your background includes :
Benefits :
Hover has Hubs in San Francisco and New York City, where we expect that all employees living within a 50-mile radius of our offices will come into their local Hover office at least three times a week to build rapport and foster organic connection. At this time, Hover is not considering fully remote roles.
The US base salary range for this full-time position is $168,000-$192,000 annually. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all applicable US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.
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Salary : $168,000 - $192,000
