What are the responsibilities and job description for the Email Communications Coordinator position at Howard Hanna Real Estate Services?
As the Email Communications Coordinator, you will play a pivotal role in building and optimizing email campaigns that foster brand loyalty and improve client experience. This position requires creativity, technical expertise, and a solid understanding of lifecycle marketing strategies.
Your Primary Responsibilities
- Email Marketing
- Under the direction of our Communications Director the candidate will develop strategies for marketing email campaigns aimed at enhancing brand awareness and building trust with existing customers.
- Creates email campaigns utilizing strong writing skills that aligns with and furthers the company voice.
- Collaborate with the in-house design team to create visually appealing, actionable campaigns that align with brand standards and drive engagement.
- Be responsible for updating the editorial calendar with email marketing activities.
- Analyze email performance, optimize templates, and enhance client engagement.
- Responsible for data back end clean up and maintenance of programs.
- Partners with Communications Director and Social Media Manager on blogs, social media postings and newsletters.
- Data Reporting & Analysis
- Track, analyze, and report on email performance metrics, including open rates, click-through rates, conversions, and unsubscribe rates.
- Provide actionable insights based on performance data to inform future campaigns and improve ROI.
- Maintain weekly, monthly, and quarterly reports to track trends and campaign effectiveness.
A qualified candidate will have:
- A creative eye for email creation and design, ensuring all content adheres to brand standards and resonates with target audiences.
- Strong analytical skills with the ability to interpret data and translate insights into actionable plans.
- Highly organized and detail-oriented, with the ability to manage multiple time sensitive projects simultaneously.
- Excellent communication and collaboration skills for working with cross-functional teams.
- Associates or bachelors degree in marketing or related field.
- 2 years of experience in email marketing, SMS marketing, or a similar role.
- Familiarity with analytics tools like Google Analytics and email performance dashboards.
Qualified candidates please send resumes to: anzifalchetti@howardhanna.com
HowardHanna.com
Howard Hanna affiliates and assigns are committed to providing equal employment opportunity to all employees and applicants for employment regardless of such factors as race, color, religion, sex, national origin, age, veteran's status or disability. The Company abides by all local, state and federal laws and regulations affecting the hiring of employees.
