Job Description
Howerton White, an integrated marketing agency in Wichita, Kansas, is looking for a full-time, in-person (non-remote) Digital Media Buyer. The successful candidate will be a skilled media strategist with a keen understanding of planning, placing, optimizing, and leveraging media across all digital channels and platforms.
Strategic Planning & Research
- Dive deep into understanding target audiences, staying abreast of industry trends, and analyzing competitive landscapes to inform and develop comprehensive media strategies.
- Collaborate closely with account and creative teams to ensure media plans align seamlessly with overarching marketing objectives, ensuring a cohesive approach.
Media Buying & Execution
Manage and execute media buys across various digital platforms, including search, social, display, and programmatic channels, ensuring optimal performance.Negotiate rates and placements with media vendors to maximize return on investment and ensure efficient budget allocation.Monitor campaign performance in real-time, making data-driven adjustments to strategies to achieve and exceed desired outcomes.Analytics & Optimization
Implement robust tracking solutions to monitor key performance indicators (KPIs) and campaign metrics, ensuring accurate and actionable data collection.Analyze performance data to extract insights, providing actionable recommendations for campaign optimization and future strategy development.Prepare comprehensive reports for clients and internal teams, highlighting performance metrics, insights, and strategic recommendations.Industry Engagement
Stay informed about industry trends, emerging platforms, and technological advancements to inform and enhance media strategies.Experiment with new platforms and channels to identify and leverage opportunities for client growth and engagement.Qualifications
Media Planning and Media Buying skillsMedia Strategy expertiseStrong Analytical SkillsEffective Communication skillsExperience in digital media buying and advertisingAttention to detail and ability to work in a fast-paced environmentPerks and Benefits
Paid HolidaysFriends and Family Time—Paid week off between Christmas and New YearA top-of-the-line health plan with dental and visionShort- and Long-Term DisabilityLife InsuranceMatching 401(k)FlextimeEQUAL OPPORTUNITY EMPLOYER
We are an equal opportunity employer. We evaluate qualified applicants without regard to race, color, age, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other protected characteristic.
