Data Analyst Performance Marketing

Data Analyst Performance Marketing

Description -

Job Summary :

The Data Analyst, Performance Marketing will play a critical role in developing forecasting models and scenario planning for HP's Worldwide Consumer Services Marketing team. This role focuses on analyzing global performance data, building statistical models, and providing actionable insights to influence marketing strategy and drive subscriptions for HP's All-In Plan and Instant Ink. The analyst will collaborate closely with Customer Success and Global Business Unit teams, ensuring marketing efforts are data-driven and optimized for success.

Key Responsibilities :

• Data Analysis : Gather and analyze internal performance marketing data to identify trends, share findings, and develop reports in partnership with the Performance Marketing Manager.
• Forecasting Models : Develop and maintain statistical models to predict future subscription volumes, costs, and customer acquisition rates based on historical data and current market trends.
• Scenario Planning : Conduct sensitivity analysis to assess the impact of various market scenarios and potential risks on subscription forecasts.
• Trend Identification : Monitor emerging performance trends and connect insights from market performance and data sources such as Google Analytics and Adobe Analytics.
• Lead with Data : Track key performance metrics, analyze results, and provide actionable recommendations to iteratively refine marketing strategies.
• Collaboration is Key : Build strong partnerships across product management, design, marketing, and other cross-functional teams to drive seamless execution.

Requirements :

Knowledge & Skills :

Impact & Scope :

Disclaimer :

This job description describes the general nature and level of work performed in this role. It is not intended to be an exhaustive list of all duties, skills, responsibilities, knowledge, etc. These may be subject to change and additional functions may be assigned as needed by management.

The base pay range for this role is $104,800 to $158,250 annually with additional opportunities for pay in the form of bonus and / or equity (applies to US candidates only). Pay varies by work location, job-related knowledge, skills, and experience.

Benefits :

HP offers a comprehensive benefits package for this position, including :

The compensation and benefits information is accurate as of the date of this posting. The Company reserves the right to modify this information at any time, with or without notice, subject to applicable law.

Job -

Marketing

Schedule -

Full time

Shift -

No shift premium (United States of America)

Travel -

Relocation -

Equal Opportunity Employer (EEO) -

HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).

Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.

If you'd like more information about HP's EEO Policy or your EEO rights as an applicant under the law, please click here : Equal Employment Opportunity is the Law Equal Employment Opportunity is the Law - Supplement

Salary : $104,800 - $158,250