What are the responsibilities and job description for the Marketing Strategy Analyst position at HP Development Company, L.P.?

Marketing Strategy Analyst

Description -

Job Summary

This role is responsible for driving the development, implementation, and monitoring of strategic marketing plans and initiatives within the Print Marketing organization. The role provides valuable analysis and advice to Print Marketing and Print Category leadership with respect to optimum marketing budget plan within constraints and provides a detailed investment plan. The role formulates highly complex statistical and marketing impact models for estimating the potential business results and defines KPIs and metrics to measure business performance.

Responsibilities

Leads complex data and business analysis to develop marketing plans, and identifies recommendations and insights.

Works independently to construct highly complex statistical and analytial models to forecast marketing impact, coaches others on model development.

Establishes the metrics required to measure marketing performance, and develops the process for identifying and addressing performance gaps.

Manages complex, time-sensitive market research projects and prepares synthesized intelligence reports with clear implications.

Leads cross-functional teams across the entire span of marketing planning activities.

Contributes to priority projects by adding creative insights and developing recommendations.

Partners with business leaders to develop marketing plans and proactively identify new opportunities.

Develops go-forward marketing investment plan recommendations based on potential risks and returns.

Identifies cutting-edge analytical tools, models, and methods for making key business decisions.

Demonstrates a high level of business acumen and technical expertise in areas such as marketing planning, operational management, and financial analysis.

Education & Experience Recommended

Four-year or Graduate Degree in Business Administration, Finance, Marketing, or any other related discipline or commensurate work experience or demonstrated competence.

Typically has 7-10 years of work experience, preferably in strategy, planning, operations, market research, or a related field.

Preferred Certifications

Project Management Professional (PMP) Certification

Knowledge & Skills

Analytics

Business Intelligence

Business Strategies

Competitive Intelligence

Customer Insights

Dashboard

Data Analysis

Data Visualization

Market Intelligence

Market Research

Marketing

Statistics

Thought Leadership

Cross-Org Skills

Effective Communication

Results Orientation

Learning Agility

Digital Fluency

Customer Centricity

Impact & Scope

Impacts function and leads and / or provides expertise to functional project teams and may participate in cross-functional initiatives.

Complexity

Works on complex problems where analysis of situations or data requires an in-depth evaluation of multiple factors.

Disclaimer

This job description describes the general nature and level of work performed in this role. It is not intended to be an exhaustive list of all duties, skills, responsibilities, knowledge, etc. These may be subject to change and additional functions may be assigned as needed by management.

The base pay range for this role is $136,850 to $210,750 annually with additional opportunities for pay in the form of bonus and / or equity (applies to US candidates only). Pay varies by work location, job-related knowledge, skills, and experience.

Benefits :

HP offers a comprehensive benefits package for this position, including :

Health insurance

Dental insurance

Vision insurance

Long term / short term disability insurance

Employee assistance program

Flexible spending account

Life insurance

Generous time off policies, including;

4-12 weeks fully paid parental leave based on tenure

11 paid holidays

Additional flexible paid vacation and sick leave (US benefits overview)

The compensation and benefits information is accurate as of the date of this posting. The Company reserves the right to modify this information at any time, with or without notice, subject to applicable law.

Job -

Business Planning

Schedule -

Full time

Shift -

No shift premium (United States of America)

Travel -

Not Specified

Relocation -

Equal Opportunity Employer (EEO) -

HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).

Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.

If you'd like more information about HP's EEO Policy or your EEO rights as an applicant under the law, please click here : Equal Employment Opportunity is the Law Equal Employment Opportunity is the Law - Supplement

Salary : $136,850 - $210,750

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Marketing Strategy Analyst

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