Strategic Marketing Specialist

Are you a data-driven marketing strategist with a passion for brand growth? Do you thrive on analyzing performance metrics, optimizing campaigns, and driving sales? Want to work for a company that crafts high-quality, rugged essentials that stand the test of time?

Then, Lucky Jack Gear & Gifts wants to meet you! We’re looking for a Strategic Marketing Specialist to lead our marketing strategy, analytics, and campaign performance. This is a hands-on role for someone who can balance big-picture thinking with tactical execution to drive growth across multiple channels.

Key Details:

• Pay:  $25.00 per hour
• Benefits: Full benefits and PTO. On-site gym and locking bike room available.
• Location: 100% onsite at our office in the Olympic Mills building in Central Eastside Portland. We cover the cost of parking.
• Schedule: Full time Monday-Friday 8am-4:30 (some flexibility on start and end times).
• Why You’ll Love Working Here: Be part of a creative and fast-growing brand dedicated to crafting high-quality, timeless gear. We blend strategy with craftsmanship, creating products that last and marketing that stands out. If you love working in a collaborative, hands-on environment where your ideas make an impact, this is the place for you.

About Lucky Jack Gear & Gifts:

At Lucky Jack, we believe in crafting essentials that are built to last. From rugged tools to everyday carry (EDC) gear, our products are designed with timeless quality and durability—the kind of items your grandfather would have trusted and passed down.

We started in 2011, making vintage-style hip flasks in a garage. Today, we offer a wide range of classic men's gifts and gear, sourcing from exclusive vendors worldwide. We are passionate about authentic, no-nonsense craftsmanship, and we’re looking for a marketing expert who shares that passion. “Making ’em like they used to since 2011.”

To learn more, check us out here:

• https://luckyjackgear.com/
• https://www.instagram.com/luckyjackgear
• https://www.facebook.com/luckyjackgear

What You’ll Do:

Strategic Marketing & Analytics:

• Develop and implement marketing strategies to drive sales and brand awareness.
• Monitor key performance metrics (KPIs) and optimize campaigns for email, social media, SMS, and paid media.
• Use Google Analytics to track website traffic, conversions, and customer behavior.

Email & SMS Marketing:

• Plan and execute email campaigns for both wholesale and retail customers.
• Analyze open rates, revenue, and engagement to continuously improve performance.
• Oversee SMS campaigns, including scheduling, strategy, and analytics to drive sales.

Social Media & Brand Growth:

• Develop organic and paid social media strategies to increase follower growth and direct conversions.
• Manage partnerships with brand ambassadors and influencers to enhance visibility.

Paid Media & SEO Optimization:

• Manage Google Ads and other paid media campaigns to maximize ROI.
• Conduct SEO optimization for product pages, blog content, and site structure.
• Website Performance & A/B Testing:
• Track site functionality and user experience, making adjustments as needed.
• Conduct A/B testing on landing pages, CTAs, and product displays to improve conversions.

Collaboration & Campaign Planning:

• Work closely with the Creative Specialist to ensure marketing visuals align with broader strategy.
• Plan weekly, monthly, and quarterly campaigns to support new product launches, seasonal promotions, and trade shows.
• Present weekly/monthly analytics reports and adjust strategies based on performance data.

Who You Are:

• We’re looking for a detail-oriented, data-driven marketing strategist who thrives in a fast-paced, collaborative environment. The ideal candidate will have:
• Proven experience in digital marketing, analytics, and campaign strategy
• Strong ability to interpret data and adjust marketing efforts accordingly
• Hands-on experience with email marketing, Google Ads, social media growth, and SEO
• Ability to work independently and take initiative while managing multiple priorities
• Excellent communication skills and ability to collaborate across teams
• Experience using Google Analytics, Shopify, and CRM/email platforms (such as Klaviyo or Mailchimp)
• A passion for high-quality craftsmanship and rugged, no-nonsense branding

Ready to bring your strategic marketing expertise to Lucky Jack Gear & Gifts? Apply now and help us grow our brand the right way—because quality never goes out of style.

Lucky Jack Gear & Gifts is an equal opportunity employer. We celebrate diversity and are dedicated to creating an inclusive atmosphere for all employees.