Director, Communication & Brand

Impact XM develops solutions for virtual and live events. We are looking for Director, Marketing Communication & Brand to join our organization!

The Director, Marketing Communication & Brand will support the VP, Marketing in developing, implementing, and executing marketing projects that deliver on marketing and sales goals, with a focus on communication and brand. This position will create a consistent message across channels, grow market position, drive engagement, and increase brand awareness. Some travel may be expected.

Essential Duties and Responsibilities

Communication & Content :

• Responsible for creating and overseeing the content strategy and production while maintaining brand consistency across channels - internal / external comms, email, events, social media, web, press, etc. Familiarity with word press web design a plus.
• Coordinate with and oversee, outside talent, partners, and freelancers by setting and achieving milestones across design, photo capture, content creation, public relations, social media, and awards.
• Develop and execute corporate communication strategies, ensuring clear and consistent messaging while maintaining the utmost discretion and privacy regarding sensitive information.
• Oversee the content library, ensuring that all materials, including RFP responses, are up to date, organized, and aligned with brand messaging to support effective communication and proposal efforts.
• Serve as the primary liaison between the creative department and the marketing team, coordinating projects from concept to execution to ensure brand consistency and alignment with strategy for timely delivery.
• Conducts market research, follow trends, and report on findings to increase brand awareness and lead generation for new business development.
• Develop search engine marketing strategies with the Marketing Manager to engage target audiences and improve organic search rankings. Experience in SEO, keyword research, and Google analytics, preferred.
• Consult on advertising / brand campaigns, including planning, budget, timelines, production, and execution.
• Proactively identifying ways to improve customer journeys, through content, across various marketing channels.
• Track and analyze content performance metrics to optimize approach.

Branding & Reputation

General :

Supervisory Responsibilities

Manages 1 - 4 employees in the Marketing Department. Is responsible for the overall direction, coordination, and evaluation of this unit. Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.

Education and / or Experience

College degree or university program certificate; and 5 or more years related experience and / or training; or equivalent combination of education and experience.

Language Skills

Ability to read and interpret documents such as safety rules, operating and maintenance instructions, and procedure manuals. Ability to professionally write and edit reports and correspondence. Ability to speak effectively before groups of customers or employees of organization.

Mathematical Skills

Ability to work with mathematical concepts such as probability and statistical inference. Ability to apply concepts such as fractions, percentages, ratios, and proportions to practical situations.

Reasoning Ability

Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.

Computer Skills

To perform this job successfully, an individual should have knowledge of Adobe Acrobat, Excel Spreadsheet software and Microsoft Office Word Processing software, Microsoft PowerPoint and Outlook.

Other Skills and Abilities

Superior organization skills, precise and meticulous / high attention to detail; excellent follow-up skills are required.

Excellent communication skills, both written and verbal; the ability to effectively collaborate with individuals internally and externally.

Proactive and self-motivated; taking ownership of meeting and striving to exceed his / her commitments.

Exhibits the ability to multi-task, must be versatile and thrive under severe time constraints and immovable deadlines; works well under pressure.

A team player with a great sense of humor and positive attitude; thoughtful and conscientious. Embodies flexibility, open-mindedness, and receptivity; forward thinking with the desire to learn and grow.

Proficient using Microsoft office programs.

Our Company

Impact XM is a global experiential marketing agency that designs and fulfills face to face marketing engagements. Trusted by some of the world's most respected organizations, the agency has a forty-year heritage of insightful strategy, brilliant creative, smart fulfillment and purposeful metrics across business and consumer trade shows, user conferences, event activations and digital engagements. Headquartered in New Jersey, Impact XM maintains locations in Toronto, Las Vegas, San Francisco, Sao Paulo and Zurich.

OUR BRAND - What We Believe

Passion

is Paramount - We love what we do, take pride in doing it and celebrate what we accomplish.

Always Be CURIOUS - We explore the possibilities, discover innovative solutions, and learn from experience.

Collaboration and transparent communication creates our best work.

Trust

is Earned - We are defined by our actions and held accountable to our co-workers, clients, and outcomes.

Respect

is Given - We understand, acknowledge, and appreciate the perspective and actions of others.