Shopper Insights and Analytics Manager

Kinder’s is seeking an experienced Shopper Insights & Analytics Manager with a desire to be part of a passionate team of dedicated and hard-working people focused on bringing the future of flavor to consumers everywhere.

We are a fast-growing company working hard to bring amazing flavor solutions to consumers that are as exciting and delicious as they are simple to use. Whether we are serving the emerging cook or seasoned pro, we are 100% committed to our mission of bringing awesome flavor to consumers wherever and whenever they are looking for it and in whatever form they want it in be it seasonings, sauces, gravies, marinades, or anything else we can dream up. We drive hard to be the most quality-obsessed, innovative company in any market we serve and while we have experienced tremendous growth over the last 5 years, we think we are just getting started. We love our consumers and are fired up to be part of their flavor journey, and we need more great people to help us continue to raise the bar for what consumers think is even possible in their own kitchens.

Today, we have over 100 products sold nationwide at retailers including Costco, Walmart, Sam’s Club, Whole Foods, Sprouts, Kroger, Safeway and many more. While we have been around for over 75 years, we have experienced explosive growth in the last 5 years and are now a top 5 brand in the U.S. in multiple flavor categories including seasoning blends, BBQ sauce, and wing sauce. To keep our momentum rolling, we need more passionate flavor advocates and builders to come and join our team and help us reach every kitchen across the U.S. and maybe even the world.

How you'll have an impact at Kinder’s:

As the first Shopper Insights & Analytics Manager at Kinder’s, you will have the opportunity to build the Shopper discipline from the ground up with manager support. You will fuel Kinder’s continued high growth by serving as a strategic partner to Kinder’s Customer Field Sales Teams charged with driving category growth for our retail partners through expanded Kinder’s brand distribution and reach. Through skilled integration of diverse data sources, discovery of shopper-led opportunities, and development of compelling insight-driven stories, you will have an opportunity to influence Kinder’s go-to-market approach and customer strategy. You will partner with Customer Team Leads, Category Management and Consumer Insights to tell the Kinder’s story to retailers helping to ensure Kinder’s products are available wherever there is an opportunity to deliver exciting, delicious and effortless flavor solutions.

Key Responsibilities For The Role:

• Shopper Research & Analytics

• Manage and execute shopper insights learning plan using both quantitative and qualitative methodologies to address business questions.
• Leverage data from POS and Consumer Panel to provide deeper insight into business health and illuminate opportunities for growth.
• Maximize impact by utilizing a variety of research and analysis approaches spanning agile, DIY as well as full-service, vendor managed. Exercise creativity developing novel insights approaches to traditional business questions

• Synthesis & Integration

• Seamlessly integrate data from primary and secondary sources to provide a holistic view of the marketplace, retailer and shopper
• Act as the steward of Consumer Panel data creating and reinforcing a new lexicon and way of working for Kinder’s
• Develop and maintain insight frameworks for uncovering business and retailer opportunities including Shopper Journey and Shopper Segmentation

• Storytelling

• Create compelling insight-driven stories that effectively and succinctly communicate the most important insights.
• Connect dots between marketplace trends and shopper behavior to illuminate business opportunities for Kinder’s and its retail partners
• Visualize data and insights for intuitive interpretation and consumption across audiences ranging from Field Sales, Retailer Buyers and Senior Management

• Cross-Functional Partnership

• Work closely with cross-functional teams including marketing, sales, category management to embed shopper insights into decision making
• Collaborate with marketing and field sales to package insights across the business into selling stories usable by field teams
• Act as a strategic partner to Customer Team Leads by providing an objective voice of the shopper during key customer touchpoints

What You Bring to the Table

• Education / Experience

• Bachelor's Degree required, MBA preferred
• 5 years Shopper Insights experience (CPG preferred, but not necessary; experience in a retailer-facing capacity a must)
• Strong analytical & quantitative acumen with deep knowledge of key syndicated data (Circana preferred) and Panel data (Numerator preferred)
• Experience managing largescale Shopper research projects and managing vendor partners
• Excellent communication skills with proven ability to synthesize insights into what’s most important and galvanize stakeholders
• Proven business acumen with track record of translating insights into retailer opportunities
• Track record of productive partnership, ability to build trust with business partners and agility in insights development

• Personal Characteristics

• Capability builder who is inspired by the idea of creating new approaches and educating stakeholders on new ways of thinking
• Growth mindset with an excitement to learn (and teach) about driving value through insights at Kinder’s
• Low ego and ability to go with the flow in a fast moving (and changing) environment
• Comfortable in ambiguity with an excitement to build the way forward vs. walk into something already established
• Strong communicator, relationship builder and self-starter who takes initiative and speaks their mind
• Excited to be part of a fast-moving team with the ability to be a leader and a follower
• Enjoy finding ways to say ‘yes’ as often as possible to impactful and important priorities

Things About the Way We Work

• No two days here are the same
• We try to be good team members and good communicators, but we don’t live by hierarchy and structure – everyone is a difference maker here
• We make a lot of decisions in the face of incomplete information – our team embraces ambiguity and tries to make good decisions fast rather than great decisions slow
• We believe our job is to take smart risk, not to eliminate risk
• We believe in growing our skills and becoming a better company with more managerial expertise, but we are an entrepreneurial company at heart
• We aren’t trying to be average – we want to do exceptional things and we are willing to work hard to achieve them

Location & Travel

The position will be based out of our 20,000 sq. foot office in Walnut Creek, CA. We strongly believe in the power of culture and community and have a hybrid work structure with 4 days in the office on a weekly basis to encourage collaboration and personal connections that will allow us to better serve our customers and consumer and to have more fun. Fridays are flex days with employees having the opportunity to choose to be either in the office or to work from home based on what makes most sense for them.

Some travel will be required for this role on a periodic basis. Typical travel includes industry conferences and key customer visits.

Salary : $120,000 - $140,000