Marketing Manager - HRIL

A successful Marketing Manager is both guest and community focused, revenue-minded, proactive and self-driven. They successfully operate with a high degree of autonomy, collaborate well, and have proven experience creating, launching and driving brand awareness initiatives to conversion. They are skilled at working both strategically (setting big picture goals, building relationships, using guest insights, data and market trends to present strong ideas for growth) and tactically (optimizing campaigns, analyzing traffic, and problem solving).

CORE FOCUS & ESSENTIAL RESPONSIBILITIES

Qualified candidates must be able to satisfactorily complete the following responsibilities.

Other duties may be assigned.

1. Proactively create and manage quarterly property marketing goals, integrated strategy, plans and calendars with a focus on expanding brand awareness and audience reach, driving community engagement and increasing room bookings

2. Create and execute a strong content and organic / paid social media strategy, including an editorial calendar spanning property websites, social channels, advertising and email communications

3. Curate an event marketing strategy mapped to quarterly goals, combining local programming and strategic brand partnerships focused on engagement to increase

brand awareness and affinity within target audiences

4. Cultivate relationships with potential partners that will have cultural value, create visibility in the market and acquire new audiences

5. Write and negotiate agreements with partners, including barter agreements, effectively finding value and creating mutually beneficial results

6. Work closely with F&B teams to drive traffic to the property's outlets through organic and paid channels

7. Leverage data to optimize touch points throughout the customer journey, supporting guest acquisition and loyalty

8. Work with the HRI and brand Digital team and agency partners on performance marketing strategies, budgets, briefs and creative

9. Manage property briefs for the creation of both digital and physical marketing assets and collateral, work with the Atelier Creative team to ensure messaging is clear, effective and reflective of brand values

10. Lead on-site production for large event activations, effectively communicate support needed and work with the events team to produce recurring programming and music

11. Manage allotted marketing and Music & Entertainment budget, in collaboration with the HRI and Brand teams and property DOSM

12. Communicate quarterly marketing initiatives and programming calendar to HRI and Brand teams, Press team, and agencies partners in a timely manner for media support

13. Work with the Press team to field media requests, on-property media tours and photo shoots

14. Create and maintain a roster of people of influence, brand ambassadors and content creators, identify hosting opportunities based on quarterly goals

15. Own monthly reporting on marketing plans, key campaigns and KPIs to leadership and broader organization

16. Manage necessary website updates to ensure accuracy of information and create event pages for all programming initiatives.

Preferred Level of Education :

Bachelors Degree

Computer Knowledge or Technical Requirements :

ESSENTIAL QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty

satisfactorily. The requirements listed below are representative of the knowledge, skill, and / or

ability required. Reasonable accommodations may be made to enable individuals with

disabilities to perform the essential functions.

1. Ability to satisfactorily communicate in verbal and written English with guests,

management, and co-workers to their understanding.

2. Prioritize and organize work assignments, have timely follow up and execution.

3. Have superb time management skills.

4. Maintain complete knowledge of all hotel services / features and hours of operation.

5. Other language, mathematical, and reasoning abilities as outlined below.

6. Ability to comply with physical demands as outlined below.

7. Knowledge and understanding of HRI and Brand Culture & initiatives

8. Technologically sound with Microsoft Office applications.

9. Ability to compute basic mathematical calculations.

REQUIRED EDUCATION and / or EXPERIENCE

1. Passion for the properties and local experiences

2. 5 years of marketing experience, ideally with partnership, community, event

programming and production experience

3. Experience with digital advertising, email marketing, social media, content marketing

and SEO

4. Excellent verbal and written communication skills

5. Strong project manager and cross-functional collaborator. Able to motivate teams,

multitask and prioritize against competing deadlines, evaluate tradeoffs, flag

concerns, and ensure goals are met

6. Optimistic, proactive, self-driven and results-oriented

7. Ability to report on and syntatize qualitative and quantitative results, in order to

optimize efficiency and effectiveness of campaigns and partnerships

LANGUAGE, MATHEMATICAL, and REASONING ABILITIES

Candidate must meet the following cognitive abilities :

1. Ability to understand guests' service needs & requests.

2. Ability to acknowledge guests' requests in a polite manner.

3. Ability to clearly communicate in verbal and written English (additional foreign

languages are encouraged and preferred).

4. Ability to apply logical thinking and understanding to carry out written and oral

instructions.

5. Ability to address and solve problems involving guest and operational issues.

6. Ability to compute basic mathematical calculations.

Physical Requirements :

PHYSICAL DEMANDS / WORK ENVIRONMENT

The physical demands described here are representative of those that must be met by an

employee to successfully perform the essential functions of this job. The typical environment is

an office atmosphere with ambient room temperatures, ambient lighting, and common office

equipment. Reasonable accommodations may be made to enable individuals with disabilities

to perform the essential functions.

1. Sit, walk, and stand continuously.

2. Lift / carry 10lbs / 4.5kg (frequently) and 25lbs / 12kg (occasionally)

3. Bend, squat, crawl, and reach above shoulder level.

4. Use dominant hand coordination for simple grasping, pushing / pulling, and fine

manipulation.

5. May be exposed to extreme temperatures, dust, dampness, height, and moving

machinery