What are the responsibilities and job description for the Marketing Specialist position at HRM ENTERPRISES, INC?
About Us
Hartville Kitchen Restaurant is a family-owned restaurant and gift shop that has been serving the community for over 50 years. We take pride in offering delicious homemade meals, unique gifts, and a warm, welcoming atmosphere. As we continue to grow, we are looking for a creative and results-driven Marketing Specialist to enhance our brand presence, engage with our loyal customers, and attract new guests.
Job Summary:
The Marketing Specialist will develop and execute marketing strategies to increase brand awareness, drive foot traffic, and boost sales for both the restaurant and the gift shop. This role requires a mix of creativity, strategic thinking, and hands-on execution across digital and traditional marketing channels.
Key Responsibilities:
- Social Media Management - Create, schedule, and manage engaging content for Facebook, Instagram, TikTok, and other relevant platforms to promote our menu, events, and gift shop offerings.
- Content Creation - Develop compelling graphics, photos, and videos to showcase our food, products, and guest experiences.
- Website & SEO - Maintain and update the restaurant’s website, ensuring menus, promotions, and events are current. Optimize search engines (SEO) to improve online visibility.
- Email & SMS Marketing - Design and execute email newsletters and text message campaigns to inform customers about specials, promotions, and events.
- Advertising & Promotions - Plan and execute digital and traditional ad campaigns, including social media ads, Google Ads, and local print ads
- Event Promotion - Help plan and market in-house events, holiday specials, live entertainment, and seasonal promotions.
- Loyalty & Customer Engagement - Assist with loyalty programs and customer review management, responding to feedback to enhance guest experience.
- Analytics & Reporting - Track and analyze marketing performance, using insights to refine strategies and maximize ROI.
