What are the responsibilities and job description for the Programmatic, Sr Associate position at HSAD North America?
As the Senior Associate, Programmatic you will be responsible for all aspects of our programmatic campaigns execution, including managing multiple buys, pacing, optimizations, reporting, maintaining best practices, and sharing insights around our approach.
Primarily focused on programmatic digital media (programmatic display, online video, Connected TV) with functional knowledge of all digital marketing channels, strategies and media mixes.
The ideal candidate will have prior hands-on experience with the major demand side platforms, strong analytical, writing and comprehension skills, and preferably online trafficking experience with Campaign Manager 360 and DV360.
Key Duties / Responsibilities
- Work closely with a greater team to ensure excellent execution of programmatic / display media buys, and deliver against specific campaign goals through optimizations (budget reallocations, targeting and creative updates, etc.)
- Clearly communicate updates on performance of buys, detailing the key takeaways and recommendations or next steps
- Ensure budgets are spending per plan, avoiding overpacing / underpacing and gaps between total budgets and spent investment
- Provide creative insights and what works best / doesn’t and share these for development of future creative elements
- Support planning process of media plans with direct insight from platforms - provide ideas on potential budgeting / scale of different tactics against specific audiences
- Keep abreast of industry trends through various sources
- Report on paid media performance of buys across display / programmatic tactics
- Working closely with the Programmatic Head on Vendor Partnerships and negotiations
- Follow basic campaign management processes defined by the account leads
- Support Associate / Manager with all client deliverables, including campaign set up, launch notifications, ad creative screenshots, reporting, and updates
- Become proficient in pulling data from programmatic buying platforms for reporting and provide reporting insights
- Co-manage media vendor delivery reporting and complete campaign reconciliations on a monthly basis
- Firm understanding of the process of Programmatic Media, DSPs, Activation etc.
Qualifications
