What are the responsibilities and job description for the Sr Manager, Campaign Management position at HSBC?
Description
Our purpose – Opening up a world of opportunity – explains why we exist. Here at HSBC we use our unique expertise, capabilities, breadth and perspectives to open up new kinds of opportunity for our more than 40 million customers. We’re bringing together the people, ideas and capital that nurture progress and growth, helping to create a better world – for our customers, our people, our investors, our communities and the planet we all share.
The individual filling this role (Sr Manager, Campaign Management) will be responsible for managing campaign execution data processes for US IWPB business. This includes partnering with our GAC Mexico Campaign Management team and providing leadership on all data processes related to customer communications and campaign offer fulfillment.
As Senior Manager, Campaign Management you will :
Serve as the lead Business Translator and liaison between business stakeholders requesting customer communications and the analysts charged with executing the campaigns
Partner with stakeholders to manage the calendar of customer communications balancing team capacity with business needs
Play a key role in ensuring quality control processes within D&A Campaign Management team are fit-for-purpose and followed in a way that supports error-free execution of customer communication
Partner with business stakeholders to design Marketing Campaign offers that are aligned with business objectives and can feasibly be executed and fulfilled by D&A Campaign Management team
Other duties, as assigned
For this role, HSBC targets a pay range between $122,000.00 and $183,000.00
The final fixed pay offer will depend on the candidate and a number of variables, including but not limited to, role responsibilities, skill set, depth of experience and education, licensing / certification requirements, internal relativity, and specific work location.
At HSBC, our overall goal is to provide a competitive Total Reward Package, with an appropriate mix of fixed pay, and variable pay, as part of an employee’s overall total compensation and benefits. Variable pay generally takes the form of discretionary, annual awards (sometimes referred to as a “bonus”). Additionally, HSBC offers a wide range of competitive and flexible benefits designed to help you improve your health and well-being, finances, and lifestyle.
Qualifications
You´ll likely have the following qualifications to succeed in this role :
Minimum of eight years proven and progressive analytic experience or equivalent, preferred in Customer Relationship Management or Marketing Campaign Operations or Analytics
Master’s degree preferred / Bachelor’s degree required in business, statistics, economics, finance, information systems or operation research field
Excellent quantitative & analytical skills, including database marketing and portfolio management, plus knowledge of campaign execution tools (e.g., PEGA)
Proven problem solving, planning, project management and decision-making skills
Proven ability to analyze data, develop insights and recommend business strategy changes with associated financial benefits
Strong interpersonal skills and communication skills, both verbal & written
Strong team player and ability to support & supervise less experienced analysts both locally and offshore
Demonstrated ability to manage multiple analytical projects, develop project plans and communicate with Senior Management & Stakeholders
Experience working in Cloud environment preferred, plus experience working with Campaign Management & CRM Real Time Decision Engine industry solutions
Strong knowledge and experience in SAS is preferred
Financial Industry experience preferred
In compliance with applicable laws, HSBC is committed to employing only those who are authorized to work in the US. Applicants must be legally authorized to work in the U.S. as HSBC will not engage in immigration sponsorship for this position
As an HSBC employee, you will have access to tailored professional development opportunities to ensure you have the right skills for today and tomorrow. We offer a competitive pay and benefits package including a robust Wellness Hub, all in a welcoming, diverse and inclusive work environment. You will be empowered to drive HSBC’s engagement with the communities we serve through an industry-leading volunteerism policy, a generous matching gift program, and a comprehensive program of immersive Sustainability and Climate Change Initiatives. You’ll want to join our Employee Resource Groups as they play a central part in life at HSBC, including the development of our employees and networking inside and outside of HSBC. We value difference. We succeed together. We take responsibility. We get it done. And we want you to help us build the bank of the future!
All qualified applicants will receive consideration for employment without regard to age, ancestry, color, race, national origin, ethnicity, disability or medical condition, genetic information, military or veteran service, religion, creed, sex, gender, pregnancy, childbirth, caregiver status, marital status, citizenship or immigration status, sexual orientation, gender identity or expression or any other trait protected by applicable law.
Job Field : Branch and Retail Banking
Primary Location : North America-United States-New York-Buffalo
Req ID : 0000KXYX
Salary : $122,000 - $183,000
