What are the responsibilities and job description for the Market Research Intern position at HSM?
PTI, a division of HSM, produces custom-engineered foam extrusions that are designed for various markets such as protective packaging, pipe insulation for heating, ventilation, and air conditioning (HVAC) and plumbing systems, recreational goods, furniture, and bedding, as well as several specialized original equipment manufacturer (OEM) applications.
We are seeking a highly motivated and creative intern to support our market analysis and research initiatives over the summer months. This individual will aid our efforts to define our organization's standing within the industry by conducting in-depth examinations of our peers. Key areas of focus will include evaluating competitors' marketing tactics, revenue generation performance, and costing models. The selected candidate will make a valuable contribution to our understanding of dynamic market conditions and help guide strategic decision-making.
Additionally, interns will participate in:
- Weekly Lunch & Learn sessions with ELT members.
- A structured internship project, culminating in a final presentation to leadership.
- Use LinkedIn Sales Navigator as a research tool to develop a targeted audience for marketing campaigns.
- This position will support the PTI Sales and Product Management team.
- Performing market analysis and research on competitors’ products and advertising.
- Research, analyze, and proactively share the latest consumer insights and trends.
- Assist with creating and executing paid advertising campaigns via various social media platforms, LinkedIn.
- Aid in research projects on growth opportunities in new markets to provide strategic guidance to the business.
- Prepare and edit PowerPoint reports using primary and secondary research findings and turn the information into easy-to-understand text and infographics.
- Assist in marketing and advertising promotional activities (e.g., social media, direct mail, and web.
- Assist with Trade Show preparation.
- To qualify for this internship opportunity, you must be a rising junior or senior enrolled in a bachelor’s program.
- Has a driven and proactive mindset that is able to challenge the status quo and come up with creative and efficient solutions.
- Strong project management skills with proven ability to handle multiple projects within a given time frame.
- Strong oral and written communication skills.
- Proven ability to provide accurate data and reports under tight time constraints.
- Strong problem formulation and problem-solving skills, and attention to detail is a must.
- Proficient with Microsoft Office products such as Word, PowerPoint & Excel.
