What are the responsibilities and job description for the Marketing Intern position at HSM?
Join Atlantic Automation Company as a Marketing Intern and help drive innovative marketing strategies for our distributed products, with a focus on Red Box Tools and Power solutions. This internship offers a unique opportunity to gain hands-on experience in social media management, content creation, and digital marketing while contributing to the growth of a dynamic and evolving industry. The intern will gain exposure to key business operations and contribute directly to team objectives.
Additionally, interns will participate in:
- Weekly Lunch & Learn sessions with ELT members.
- A structured internship project, culminating in a final presentation to leadership.
Social Media Management
- Create, schedule, and manage engaging content for social media platforms to promote Red Box Tools and Power and other distributed or organic products.
- Monitor social media channels, engage with audiences, and respond to comments or inquiries promptly.
- Analyze social media metrics and prepare performance reports with actionable insights to improve engagement.
Content Creation and Campaign Development
- Collaborate with the marketing team to design and execute digital marketing campaigns.
- Draft and edit marketing collateral, such as newsletters, press releases, and product descriptions.
- Support trade shows and events by preparing promotional materials and assisting with on-site marketing activities.
Market Research and Analysis
- Conduct competitive research and industry trend analysis to identify opportunities for innovation.
- Assist in the preparation of market insights and reports to guide campaign strategies.
Website and Digital Marketing Support
- Contribute to website updates, ensuring content aligns with overall marketing objectives.
- Coordinate with external vendors to create digital and print marketing assets.
Education and Skills
- Currently pursuing an undergraduate degree in Marketing, Communications, Business, or a related field, with junior or senior standing preferred, but not required.
- Strong written and verbal communication skills, with attention to detail and the ability to create clear, engaging content.
Technical Proficiency
- Familiarity with social media platforms and analytics tools for monitoring and reporting engagement.
- Proficiency in Microsoft Office Suite; experience with graphic design tools (e.g., Canva, Adobe Creative Suite) is a plus.
Attributes and Work Style
- Self-motivated and eager to learn, with a proactive approach to problem-solving.
- Excellent organizational skills and ability to manage multiple projects in a fast-paced environment.
