Marketing Specialist

Contract Marketing Specialist

3-6 Months – ON SITE in Boston

Bilingual/Multilingual preferred

Healthcare Experience Required

The Marketing Specialist should have experience developing and managing provider and B2B focused campaigns leveraging provider-centric channels and tactics (Doximity, Sermo, etc). Marketing specialist is responsible for the execution of referral pipeline strategies and driving patient volume goals. Candidates will create and execute strategic data-driven marketing plans designed to achieve key business objectives and impact the hospital bottom line revenue focusing on provider referrals and patient volume.

• Lead provider-focused referral building campaigns and strategies (using Doximity and others)
• Develop, manage and execute multichannel (digital print events)
• Lead and execute annual U.S. News & World Report voting campaigns
• Support and expand relationships and connections with community health centers to strengthen system referral network
• Lead and partner with team (creative, digital, social, email, media) on campaign development and execution
• Conduct market research and analyze trends to help understand referring physician motivations and behavior
• Own campaign content creation from ideation to distribution, ensuring appropriate voice and tone

JOB REQUIREMENTS

• Bachelor’s in Communication, Marketing (or related field) is required; Master’s preferred
• 7 years of relevant marketing and communications experience is required.
• Healthcare experience required
• Experience in event planning and medical conference participation (sponsorships, booth support, etc)
• Proven experience developing and executing on integrated marketing strategies and campaigns
• Demonstrable experience developing email marketing, social media and newsletter strategies
• Experience utilizing marketing systems/channels such as Hubspot, MailChimp, Constant Contact, social media advertising, Google Analytics
• Bilingual Multilingual preferred