Senior Manager, Marketing

We believe our employees empower our company and are the reason behind our success. We are the nation's largest educational consultant and test prep center specializing in credit-by-examination degree paths, headquartered in Wayne, New Jersey.

Do you have the skills to fill this role Read the complete details below, and make your application today.

Most working adults struggle to overcome the many obstacles associated with obtaining their college degree. Achieve acts as a counselor, advocate, and partner, helping students achieve their degree in less time, with less effort, and for less money by utilizing an alternative path to earning college credit known as the credit-by-examination process. Achieve helps students bypass all of the busywork associated with taking certain college courses the traditional way by instead passing just one test-out exam. While our credit-by-examination programs can shorten the path to any degree at virtually any college, the field where we have the most significant impact is the nursing profession.

Employee engagement and development is one of the keys to our success at Achieve! Embracing a work-from-home model for the entire company, all employees enjoy a better work-life balance through flexible work schedules. We are dedicated to fostering an inclusive workplace, where diversity is celebrated and equal opportunity is the cornerstone of our culture.

Job Summary

We are seeking an experienced and strategic VP / CMO / Senior Manager, Marketing to lead the marketing efforts for one of our companies. Operating in the B2B space, we source, train and place virtual assistants (VAs) with clients simultaneously developing strong workflows which ensure seamless task management. Our unique selling point lies in guaranteed task coverage, with tight workflows enabling any VA or backup team member to step in if necessary, ensuring uninterrupted support for our clients.

The ideal candidate is a strong marketing leader who understands the B2B space, has experience targeting the US market, and can drive lead generation through strategic marketing efforts while operating within a tight budget. You will be instrumental in formulating and executing a comprehensive marketing plan to expand our client base, increase brand awareness, and generate qualified leads. The role offers flexibility, with a mandatory 5-hour overlap during EST business hours (9 am-5 pm EST) .

Responsibilities

• Develop and execute a comprehensive marketing strategy that aligns with business goals and drives lead generation within the B2B market.
• Position our unique value proposition effectively in the market, highlighting seamless virtual assistant workflows, backup support, and uninterrupted service delivery.
• Lead all aspects of digital marketing, including SEO, PPC, content marketing, social media, and email campaigns, to increase brand visibility and drive leads.
• Identify and analyze customer acquisition channels, optimizing efforts to achieve maximum ROI on a tight budget.
• Research and understand the US market, ensuring marketing campaigns resonate with target audiences and align with industry trends.
• Collaborate with internal stakeholders to create engaging and targeted marketing content for campaigns, websites, and sales materials.
• Monitor and analyze the performance of marketing initiatives, providing actionable insights to improve campaign effectiveness and overall strategy.
• Build and oversee marketing tools, platforms, and automation systems to optimize lead generation and nurturing.
• Stay up-to-date with marketing trends, tools, and technologies to identify innovative strategies for growth.

Desired Skills and Experience

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