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Social Media Coordinator Job at Hubstaff in Rocklin

Hubstaff
Rocklin, CA Full Time
POSTED ON 1/17/2025
AVAILABLE BEFORE 4/16/2025

Our client is seeking a passionate and creative Social Media Coordinator to join their dynamic team. While working for VAM, this will be your primary duty : to manage a top-tier social media account within the hair restoration industry. The ideal candidate will be a highly motivated and results-oriented individual with a strong understanding of social media best practices and a proven ability to create engaging content that resonates with our client's target audience.

Key Responsibilities :

  • Daily Content Creation and Scheduling : Develop and execute engaging social media content calendars across all major platforms (Instagram, Facebook, TikTok, etc.).
  • Create compelling visuals (photos, videos) and engaging captions that align with brand voice and marketing objectives.
  • Utilize Sprout Social for scheduling, publishing, and analyzing social media activity.
  • Community Management : Monitor and respond to all social media comments, messages, and mentions in a timely and professional manner.
  • Engage with followers through comments, Q&As, and other interactive activities.
  • Build and grow online communities by fostering meaningful relationships with followers.
  • Social Media Analytics & Reporting : Track and analyze key social media metrics (reach, engagement, impressions, website traffic) using Sprout Social and other relevant tools.
  • Prepare regular reports on social media performance and identify areas for improvement.
  • Trend Identification & Adaptation : Stay up-to-date on the latest social media trends, best practices, and platform updates.
  • Identify and capitalize on emerging trends and opportunities to increase brand visibility and engagement.
  • Collaboration : Collaborate effectively with the marketing team, creative team, and other departments to ensure brand consistency and alignment across all channels.
  • Briefing & Execution : Effectively understand and execute social media campaigns based on provided briefs.
  • Analyze campaign performance and provide insights for future campaigns.

Qualifications :

  • 3 years of experience in social media marketing, community management, or a related field.
  • Proven experience using Sprout Social or similar social media management tools.
  • Strong understanding of social media platforms and their respective audiences.
  • Excellent written and verbal communication skills.
  • Strong analytical and problem-solving skills.
  • Passion for the aesthetics industry (a plus, but not required).
  • Highly coachable and eager to learn.
  • Key Considerations for Applicant Screening :

  • Portfolio Review : Carefully review the applicant's portfolio to assess their creative skills, understanding of social media trends, and ability to create engaging content.
  • Sprout Social Proficiency : Inquire about their specific experience with Sprout Social and their ability to utilize its features effectively.
  • Communication Skills : Evaluate their written and verbal communication skills through their resume, cover letter, and any communication during the interview process.
  • Coachability : Assess their willingness to learn and adapt to new strategies and feedback.
  • Aesthetics Industry Interest : While not mandatory, candidates with a genuine interest in the aesthetics industry may demonstrate a stronger understanding of the target audience and potential content ideas.
  • Must haves :

  • Working availability on California PST time zone - 8am-5pm (no exceptions).
  • Working knowledge of Sprout Social.
  • Readily available to respond on Slack.
  • Daily communication and a humble personality but assertive work ethic.
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