Digital Marketing Specialist

Digital Marketing Specialist

Hudson Valley Lighting Group is a worldwide leader in the design, manufacturing, and omnichannel distribution of decorative lighting fixtures, encompassing five brands: Hudson Valley Lighting, Mitzi, Troy, Corbett, and CSL.

As the one-stop shop for the most comprehensive selection of lighting, HVLG seeks to inspire and support our customers in their pursuit to achieve a home that perfectly reflects their clients. HVLG takes a designer-forward approach to the light-purchasing process — making the experience more inspiring, exciting, and inviting. At HVLG, we believe that great lighting has the power not just to elevate any space but to enrich people's lives — and it's that guiding philosophy that ties our family of brands together.

We’re seeking a Digital Marketing Specialist to join our dynamic marketing team. This role offers the opportunity to collaborate on content creation, campaign execution, and digital performance analysis.

Key Responsibilities:

• Content Support: Assist in creating and curating content for various digital channels, including social media, email marketing, website, and blogs.
• Campaign Coordination: Support planning and execution of digital marketing campaigns, ensuring alignment with objectives, timelines, and key performance indicators (KPIs).
• Social Media Coordination: Assist in managing social media accounts across Instagram, Pinterest, LinkedIn, TikTok, and SubStack—schedule posts, engage with audiences, and monitor performance. Assist with optimizing paid social strategies for better reach and engagement. Monitor influencer partnership content on social media and coordinate with the Marketing Manager to ensure posts go live and are tracked.
• Data and Performance Tracking: Monitor key metrics such as website traffic, engagement, digital advertising, and social media analytics. Support reporting efforts to measure success and inform future strategy. Pull data and create reports for internal and external stakeholders.
• Market Research: Conduct research on audience demographics, behaviors, and competitors to support campaign targeting and content development.
• Collaboration: Work with content creators (writers, designers, photographers) to ensure cohesive messaging across all platforms.
• Website Content: Coordinate website updates around new product launches and marketing campaigns. Work with the marketing and creative team to coordinate landing pages, banners, imagery, copy, blog posts, and other website enhancements.

Key Skills & Requirements:

• 1–3 years of experience in Digital Marketing or relevant related experience.
• Strong written and verbal communication skills.
• Basic understanding of marketing principles, including content strategy and customer journey mapping.
• Analytical mindset — comfortable with data interpretation and reporting.
• Excellent organizational skills and ability to manage multiple projects simultaneously.
• Creative thinker with a passion for storytelling and audience engagement.
• Experience with social media platforms (Instagram, Facebook, TikTok, Pinterest, etc.).
• Comfortability with being on camera for social-related posts.
• Familiarity with marketing tools and platforms like Canva, Google Analytics, Meta Ads Manager, Google Ads Manager, scheduling platforms (e.g., Later), Hot Jar, etc.
• Bachelor’s degree in Marketing, Communications, or a related field preferred.
• The ability to reliably commute to Wappingers Falls, NY 12590, for this position.
• The ability to travel as needed (approx. 10% annually).
• US citizen or permanent resident (no Visa sponsorship available).

WORKING CONDITIONS

Physical Demands:

The physical demands described here represent those that an employee must meet to perform the essential functions of this job successfully. Reasonable accommodation may be made to enable individuals with disabilities to perform essential functions.

This position requires lifting up to 30 lbs., standing, sitting, walking, bending, kneeling, stooping, crouching, crawling, and climbing all day. As well as sitting for the duration of the work shift except on breaks and mealtimes.

Work Environment:

The work environment characteristics described here are representative of those employee encounters while performing the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform essential functions.

Ability to work in a Distribution Center environment with varying temperatures and noise.

Equal Opportunity Employer:

Hudson Valley Lighting is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, physical or mental disability, genetic factors, military/veteran status, or other characteristics protected by law.

Disclaimer: This position description indicates the general nature and level of work expected. It is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities required. Employees may be asked to perform other duties as needed.

Job Type: Full-time

Pay: $24.04 - $26.45 per hour

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• Monday to Friday

Application Question(s):

• Will you now, or in the future, require sponsorship for employment visa status (e.g. H-1B visa status)?

Ability to Commute:

• Wappingers Falls, NY 12590 (Required)

Willingness to travel:

• 25% (Required)

Work Location: In person

Salary : $24 - $26