Social Media and Digital Marketing Manager

Summary :

The Social Media and Digital Marketing Manager will oversee HUF’s social media content strategy, grow the brand’s following, and create new content ideas. Expand HUF’s presence on emerging platforms like TikTok and boost brand visibility through influencer and content creator partnerships and will act as the key link between the brand and e-commerce teams, using social media to drive online sales.

Essential Duties and Responsibilities : (Other duties may be assigned on an as needed basis.)

• Create and implement content strategies for HUF’s social media channels to align with brand goals.
• Identify new platforms and trends to expand HUF’s digital presence (e.g., TikTok).
• Generate innovative content ideas to engage followers and enhance brand storytelling.
• Collaborate with creative teams to produce high-quality visuals, videos, and posts.
• Grow HUF’s social media following across all platforms.
• Actively engage with the community by responding to comments, messages, and mentions to build relationships with followers.
• Identify and collaborate with influencers and content creators to promote the HUF brand.
• Manage partnerships to maximize reach and brand visibility.
• Track and analyze social media performance metrics to measure the success of campaigns.
• Use insights to refine strategies and improve engagement.
• Serve as the strategic link between the brand team and e-commerce team.
• Leverage social media and content marketing to drive online sales and support e-commerce initiatives.
• Monitor trends in social media, digital marketing, and influencer marketing to keep HUF ahead of competitors.
• Adapt strategies to maintain relevance and capitalize on opportunities.
• Plan, schedule, and execute social media campaigns aligned with marketing objectives.
• Coordinate cross-channel promotions to ensure consistency and maximize impact.

Qualifications :

HUF provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.