Product Manager

Join Our Team at HuFriedyGroup – Innovating Excellence in Dental Instrument Manufacturing

HuFriedyGroup is a leading manufacturer of dental instruments and infection prevention products. Our 10,000-plus products, hand-crafted by highly skilled artisans, are known for their precision, performance, longevity, reliability, and quality. To help dental professionals be The Best in Practice, HuFriedyGroup provides a unique combination of world class products, value-added services, clinical education, and dental community platforms that result in superior clinician performance and enhanced safety for dental professionals and their patients. Working at HuFriedyGroup is so much more than a job, as every employee has a part in driving aarnd supporting the organization’s inspirational vision to be a global force in advancing dental performance through Best-In-Practice dentistry that improves lives around the world.

What You'll Do As a Product Manager:

Market Research & New Product Development

• Provide strong leadership in all phases of the stage gate NPD process
• Provide strong commercial and clinical Voice of Customer-supported recommendations for NPD based on qualitative and quantitative research
• Support cross-functional new product development teams with market objectives when completing documentation, feasibility testing, and risk analysis for new products and line extensions
• Drive planning and preparation for new product launches including forecasting, sales collateral, equipment evaluation requirements, pricing guidelines, and product training
• Review industry publications and practices to ensure products meet Customer needs and industry guidelines

Marketing Strategy Development, Execution & Program Management

• Work closely with the commercial team to increase product penetration & utilization through the development of tools and programs that provide a seamless approach to selling
• Collaboratively identify issues, opportunities and associated strategies within assigned product areas through frequent conversations and interactions with Customers, sales management, Regional Account Managers, and Clinical Education Managers.
• Drive, develop and deliver content used in sales meetings & training, national & regional conferences, events and webinars.
• Communicate with Field Sales team to assure awareness of product changes, pricing changes, new sales tools, corrective measures, etc.

Procedural & Product Planning

• Collaborate with sales and marketing leadership on the development/execution of action plans and new product launches including:
  • Forecasting and financial planning/business case development
  • Market potential/opportunity and target share by product line
  • Needs-based Customer segmentation
  • Value proposition creation
  • Competitive analysis
  • Understanding of market pricing by product line
  • Key issues and trends
  • Strategies to support sales execution
  • Product life cycle planning
• Drive planning and preparation for new product launches including forecasting, sales collateral, equipment evaluation requirements, pricing guidelines, and product training.
• Identify, establish and maintain productive relationships with Key Opinion Leaders (KOLs) and key customers in the dental community .
• Keep informed on current market trends and sales analysis to sharpen ability to plan, review, adjust and approve product/procedural plans, including the identification of future product development opportunities.
• Provide pricing strategy stewardship within assigned product categories.

The Experience, Skills And Abilities Needed

• BA or BS degree required, with preference a in Marketing, Engineering, or a related field
• Minimum 5 years of relevant product or market management experience
• Electromechanical device experience strongly preferred; dental or medical device experience is a plus
• New product development and go-to-market focus preferred
• 15-25% travel domestically and globally
• Exhibit a strong sense of urgency for executing strategic plans and achieving product revenue goals
• Excellent verbal, written, and interpersonal skills

Equal Employment Opportunity & Accessibility Statement

HuFriedyGroup is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We prohibit discrimination and harassment of any kind based on race, color, religion, age, gender, national origin, disability status, genetics, veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

If you require reasonable accommodations to apply for a position, participate in the recruitment process, or perform essential job functions, please contact us at 773-868-5534. We are committed to supporting you throughout your journey with HuFriedyGroup!