What are the responsibilities and job description for the Marketing Manager position at Huisong Pharmaceuticals?
Marketing Manager
Santa Ana, CA
Full-time Employee
Salary Depending on the experiences.
Salary Depending on the experiences.
About Huisong:
Founded in 1998, Huisong Pharmaceuticals specializes in the R&D and manufacturing of premium-quality natural ingredients for world-leading companies in the pharmaceutical, nutraceutical, food & beverage, and personal care industries. Today, Huisong Pharmaceuticals is a global operation with an extensive and dynamic product portfolio of natural products and ingredients, remaining firm in its values of "Nature, Health, Science", and continues to advance the world of medicine and nutrition for the well-being of humanity.
Official Company Website: https://www.huisongpharm.com/
Job Summary:
At Huisong, we are looking for a motivated, experienced, and versatile marketing manager for our global team! The manager should be equally proficient with day-to-day marketing activities and long-term strategizing and strive under tight deadlines to meet the company's changing needs.
Job Description:
Strategic Marketing Leadership:
- Develop and execute comprehensive marketing strategies (digital & offline) to drive brand growth.
- Oversee Google Ads, LinkedIn campaigns, and SEO to maximize lead generation.
- Lead social media strategy to enhance engagement and brand authority.
Omnichannel Campaign Management:
- Direct online marketing efforts, including PPC, SEO, and analytics-driven optimizations.
- Spearhead offline initiatives (trade shows, industry partnerships, PR placements) to expand market reach.
Brand & Content Strategy:
- Revamp marketing materials (product portfolios, company profiles, US subsidiary messaging) to align with brand positioning.
- Ensure consistent messaging across all customer/internal touchpoints.
Market Intelligence & Performance Tracking:
- Analyze customer insights and market trends to refine marketing approaches.
- Evaluate campaign ROI, adjust strategies, and report on KPIs to senior leadership.
Budget & Team Coordination:
- Established marketing budget guidelines and allocated resources efficiently.
- Collaborate with sales teams to align marketing efforts with revenue goals.
- Represent the company at industry events, fostering key partnerships.
Qualifications and Skills:
- Exceptional communication and leadership abilities.
- Strong strategic planning, budgeting, and analytical skills.
- Expertise in marketing automation, CRM tools, and data-driven decision-making.
- Deep understanding of pharma/supplement compliance and trends.
Education and Experience Requirements:
- Bachelor’s / Master’s in Marketing, Business, or related field.
- Proven track record in managing successful marketing campaigns.
- Established media/industry contacts (preferred).
- Willingness to travel as needed.
Benefits:
- Medical Insurance.
- Vision Insurance.
- Dental Insurance.
