What are the responsibilities and job description for the Marketer for a Home Healthcare Agency position at Human Touch Home Health Care?
MUST HAVE HOME HEALTH EXPERIENCE
Human Touch Home Health Care is seeking for a Marketer for our Home Healthcare Company to join our team. You will play a crucial role in promoting our services to potential clients and referral sources. Your primary objective will be to increase awareness of our company within the community and establish relationships that drive referrals and client acquisitions.
About us : We are a home healthcare provider in the area. We provide comprehensive, skilled, and non-skilled services, to our home bound clients in Colorado, with an excellent track record of client-focused care. We strive to help clients to improve their lives while in the comfort of their homes. To meet our standard of care, we offer a variety of affordable and high-quality home health care solutions that will meet the needs of the seniors, disabled, and ill members of the community.
MUST HAVE HOME HEALTH EXPERIENCE
Benefits :
Competitive salary commensurate with experience.
Opportunities for professional development and career advancement
Positive and supportive work environment
Contribution to improving healthcare access and quality in the community
Comprehensive benefits package including :
Health insurance
Vision
Dental
Paid Time Off
Sick Leave
Retirement plans
Responsibilities :
Create and implement comprehensive marketing strategies to promote our home healthcare services effectively.
Establish and maintain relationships with healthcare professionals, hospitals, nursing homes, assisted living facilities, and other potential referral sources.
Organize and participate in promotional events, health fairs, and community outreach programs to raise awareness about our services.
Conduct presentations and educational sessions for healthcare professionals and community groups to highlight our service offerings.
Work closely with our internal teams, including sales, operations, and clinical staff, to ensure cohesive marketing efforts and service delivery.
Conduct market research and analysis to identify opportunities for growth and competitive positioning.
Utilize digital marketing channels, including social media, email marketing, and online advertising, to enhance brand visibility and generate leads.
Create compelling content such as blog posts, case studies, testimonials, and newsletters to engage our target audience.
Qualifications :
MUST HAVE HOME HEALTH EXPERIENCE
Proven experience in marketing, preferably within the home healthcare industry or related field.
Understanding of home healthcare regulations and industry trends.
Excellent verbal and written communication skills with the ability to convey complex information clearly and persuasively.
Strong interpersonal skills to build and maintain relationships with diverse stakeholders.
Ability to manage multiple projects simultaneously and prioritize tasks effectively.
Innovative thinking to develop unique marketing campaigns and initiatives.
Collaborative attitude with a commitment to achieving collective goals.
Bachelor's degree in Marketing, Communications, Healthcare Administration, or a related field (preferred).
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