Senior Research & Strategy Associate

Department: Client Teams

Employment Type: Permanent - Full Time

Location: Detroit

Description

As a Senior Research & Implementation Associate, you will be involved throughout all phases of the various client engagements acting as an assistant project manager including project logistics at the pre-field stage, data collection, and sample management at the field stage and playing an integral role in storytelling and preparing reports in the post-field stage. In this role, you will be involved in engagements across a variety of industries and methodologies.

Responsibilities

• Coordinate project logistics (e.g., gather costs for proposals, conduct facility searches, coordinate all facility interactions, etc.).
• Guide questionnaire writing & Test online surveys.
• Lead in sample management (e.g., monitoring recruits for clinics, qualitative, and online studies).
• Prepare and organize study participant materials (e.g., name lists, invitations, mail-outs, mass e-mailings, etc.).
• Lead in coordination for off-site engagements (e.g., clinics, focus groups, workshops, etc.) ,
• Conduct and prepare secondary research to aid in proposals, reports, and other client deliverables.
• Observe focus groups and take detailed notes to help determine key qualitative themes to discuss during debrief and storytelling sessions.
• Handle respondents’ questions/concerns (e.g., over the phone, on-site, e-mail, etc.).
• Conduct in-person interviewing (e.g., at a clinic or as intercept interviews).
• Take lead in ensuring data quality in the post-field stage of a project.
• Proofread proposals, reports, and presentations in terms of grammar and formatting.
• Actively participate in storytelling sessions to assist in developing the story utilizing consumer-driven insights to address the client’s business challenges and objectives.
• Design format and layout of reports (e.g., color scheme, formatting, etc.).
• Prepare charts and graphs for reports (e.g., create chart templates, enter and check data in the charts, etc.) and summarize key consumer verbatims to include in reports.
• Participate in internal training activities.
• Support internal initiatives (i.e., participate in various committees).
  
  
  

Qualifications

• Completed Bachelor’s degree in Marketing, Psychology, General Business, Statistics, Economics, Communications, Anthropology, or related field preferred
• Experience from an internship, research study, or teaching assistant program related to marketing or research.
• Embody company culture including taking ownership of work and having a go-getting mentality.
• Demonstrate professional maturity and general business knowledge including strong problem-solving skills, time management, and attention to detail.
• Effective communication skills, both written and verbal
• Proficient in Microsoft Word, Excel, PowerPoint, and Outlook.
• SPSS knowledge preferred – to be developed over time for quantitative-oriented individuals.