What are the responsibilities and job description for the Career Marketing Executive (CME) position at Humana?
Become a part of our caring community and help us put health first
The Career Marketing Executive (CME) is a field-focused role that creates Marketing plans to identify and drive Marketing activities that directly support agents in developing leads and achieving their performance goals. The Career Marketing Executive work assignments involve moderately complex to complex issues where the analysis of situations or data requires an in-depth evaluation of variable factors.Some of the typical duties and responsibilities of CMEs are:
Create and implement marketing plans and budgets that align with the channel’s goals and objectives, as well as the regulatory and compliance requirements for Medicare Advantage products
Support corporate sponsorship opportunities and initiatives with community outreach, planning meetings, and on-site facilitation (Veteran Channel, Bold Goal, Rock n’ Roll Marathon, ruck marches, Senior Games, Kroger, Fast Start, etc.)
Present at and/or support new agent Orientation events, as needed
Use or conduct market research to identify the needs, preferences, and behaviors of the target audience and the local competitive landscape
Develop and manage various marketing channels and activities, such as direct mail, email, social media, webinars, events, seminars, etc., to generate leads and referrals, and to educate and engage members and prospects
Collaborate and coordinate with internal and external stakeholders, such as corporate marketing, product, operations, providers, community organizations, etc., to ensure the effectiveness and consistency of the marketing messages and materials
Monitor & measure the performance and impact of marketing campaigns and initiatives using various metrics and tools, such as response rates, conversion rates, retention rates, ROI, etc. to guide our investment and help hold agents accountable to goals
Report and communicate marketing results and insights to the senior management and other relevant parties, and provide recommendations for improvement and optimization
Use your skills to make an impact
Required Qualifications
Life and Health Insurance License required
Must be able and willing to travel up to 200 miles in and around your area of responsibility at least 4 days a week
Broad knowledge/skills to work in various field settings that align with our prospect base, such as Veterans, DSNP, multi-cultural (partnering with empowered agents to help)
Proven experience in marketing, preferably in the health care and/or insurance industry
Excellent verbal and written communication skills in English and other languages as required
Strong analytical and problem-solving skills and the ability to use data and insights to drive marketing decision-making and actions
Creative and strategic thinking skills and the ability to develop and execute innovative and effective marketing campaigns and events
Preferred Qualifications
A bachelor’s degree in marketing, business, communication, or a related field or equivalent experience
Proficiency in various marketing tools and platforms
Knowledge of the Medicare Advantage market, products, regulations, and compliance standards
Military Veterans and Military Spouses are preferred
Additional Information
Humana Perks:
Full time associates enjoy:
Medical, Dental, Vision and a variety of other supplemental insurances
Paid time off (PTO) & Paid Holidays
401(k) retirement savings plan
Tuition reimbursement and/or scholarships for qualifying dependent children
And much more!
Social Security Task:
Alert: Humana values personal identity protection. Please be aware that applicants being considered for an interview will be asked to provide a social security number, if it is not already on file. When required, an email will be sent from Humana@myworkday.com with instructions to add the information into the application at Humana’s secure website.
Virtual Pre-Screen:
As part of our hiring process for this opportunity, we will be using exciting virtual pre-screen technology called HireVue to enhance our hiring and decision-making ability. HireVue allows us to quickly connect and gain valuable information for you pertaining to your relevant skills and experience at a time that is best for your schedule. If you are selected for a virtual pre-screen, you will receive an email and text correspondence inviting you to participate in a HireVue interview. In this virtual pre-screen, you will receive a set of questions to answer. You should anticipate this virtual pre-screen to take about 10-15 minutes.
Scheduled Weekly Hours
40Pay Range
The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.$64,100 - $86,600 per year
This job is eligible for a commission incentive plan. This incentive opportunity is based upon company and/or individual performance.
Description of Benefits
Humana, Inc. and its affiliated subsidiaries (collectively, “Humana”) offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.
About us
Humana Inc. (NYSE: HUM) is committed to putting health first – for our teammates, our customers and our company. Through our Humana insurance services and CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health – delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare, Medicaid, families, individuals, military service personnel, and communities at large.
Equal Opportunity Employer
It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or veteran status. It is also the policy of Humana to take affirmative action to employ and to advance in employment, all persons regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.
Salary : $64,100 - $86,600
