What are the responsibilities and job description for the Search Engine Optimization Manager position at Humanscale?
Company Overview
Humanscale is the premier designer and manufacturer of ergonomic products that improve health and comfort at work. We have a focus on sustainability with over 70% of our products currently certified as having a Net Positive impact on the environment. Our award-winning office products – seating, sit/stand desks, technology support and lighting – have led the industry in performance and simplicity for over 40 years.
Overview
The Search Engine Optimization Manager leads Humanscale’s SEO strategy to drive organic traffic growth, develop keyword strategy, enhance search engine rankings, and increase organic conversion.
Responsibilities
- Develop, execute, and optimize comprehensive SEO strategy, focusing on growth of Humanscale’s organic reach across global regions.
- Conduct keyword research, competitive analysis, and content gap assessments to identify organic growth opportunities.
- Write and deploy tailored SEO content back with comprehensive keyword strategy and technical best practices.
- Collaborate with Digital, IT, Product Marketing, Brand Creative, and Consulting teams to ensure SEO best practices are implemented across web domains.
- Monitor, analyze, and report on SEO performance metrics to organization stakeholders.
- Remain up to date on algorithm updates, AI changes, industry trends, and new SEO technologies to retain competitiveness.
- Perform ongoing technical SEO audits, identifying issues, and managing all resolutions to closure.
Qualifications
- Bachelor's degree in Marketing, Communications, or a related field or equivalent experience.
- 3 years of SEO experience with demonstrable understanding of SEO industry trends and best practices.
- Understanding of web development processes, testing, and SEO techniques across content, technical infrastructure, and international specifications.
- Able to communicate technical findings and business analysis clearly and effectively.
COMPUTER SKILLS
- Proficient with tools like Google Analytics, Google Search Console, BrightEdge, Semrush, Ahrefs, Screaming Frog.
- Understanding of HTML, SCHEMA markups, CSS, JavaScript, SQL, BigQuery.
- Familiar with CMS platforms, site migrations, and international SEO setups.
BENEFITS
- Competitive base
- Medical Benefits (Medical, Dental, Vision)
- HSA, FSA, Commuter Benefits
- Medical Discounts
- Ancillary Benefits
- Accident, Critical Illness, Hospital Insurance
- Voluntary, Spouse, and Child Life Insurance
- Pet Insurance
- Employee Discount Programs
- 401k matching
- Paid time off (including 15 PTO days and 10 holidays)
Salary Range: $89,428-$130,441
Please note that the salary information is a general guideline. Humanscale considers other factors such as (but not limited to) scope and responsibilities of the position, candidate’s work experience, education/training, key skills, internal peer equity, as well as market location and business considerations when extending an offer.
Humanscale is an Equal Opportunity Employer (Disabled/Veteran)
Salary : $89,428 - $130,441
