What are the responsibilities and job description for the Senior Product Marketing Manager (PMM) position at Humba Ventures?
About Edia
Edia is a Series A ed-tech startup revolutionizing K-12 education with AI-driven solutions. We develop software to improve math education, tackle chronic absenteeism, and optimize MTSS processes for school districts. We’re scaling very quickly. As we expand, we need a strategic Senior Product Marketing Manager to tell our story, support our sales team, and drive customer engagement.
The Role
As Senior Product Marketing Manager , you will play an instrumental role in shaping and communicating Edia’s value proposition as we expand from math and attendance solutions into a broader AI-driven Data & MTSS Platform. You’ll craft compelling messaging, refine our positioning, and showcase our customer successes to drive sales and market awareness.
What You’ll Do
- Develop and refine positioning, messaging, and go-to-market strategies for Edia’s expanding product suite.
- Create compelling sales enablement materials (decks, case studies, one-pagers, product guides) to support our SDRs and Account Executives.
- Own and update our website content, ensuring it effectively communicates our evolving value proposition and product offerings.
- Capture and showcase customer stories and success cases, highlighting the impact of Edia’s solutions.
- Collaborate with product, sales, and customer success teams to translate product innovations into clear, compelling narratives.
- Develop and execute campaigns that drive lead generation and customer engagement.
- Conduct market research and competitive analysis to refine messaging and identify key differentiators.
- Drive thought leadership efforts, including blog posts, whitepapers, webinars, and presentations.
What We’re Looking For
Why Join Edia?
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